One week in the making of a TV commercial for car tyres -- as told by the inimitable Matt Beaumont, author of e

Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." —Time "An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale. . . . Her nuanced and fair-minded approach is all the more powerful for eschewing the pretense of ideological absolutism, and her telescopic look through a single industry has all the makings of an economics classic." —The New York Times "Rarely is a business book so well written that one would gladly stay up all night to finish it. Pietra Rivoli's The Travels of a T-Shirt in the Global Economy is just such a page-turner." —CIO magazine "Succeeds admirably . . . T-shirts may not have changed the world, but their story is a useful account of how free trade and protectionism certainly have." —Financial Times "[A] fascinating exploration of the history, economics, and politics of world trade . . . The Travels of a T-Shirt in the Global Economy is a thought-provoking yarn that exhibits the ugly, the bad, and the good of globalization, and points to the unintended positive consequences of the clash between proponents and opponents of free trade." —Star-Telegram (Fort Worth) "Part travelogue, part history, and part economics, The Travels of a T-Shirt in the Global Economy is ALL storytelling, and in the grand style. A must-read." —Peter J. Dougherty, Senior Economics Editor, Princeton University Press author of Who's Afraid of Adam Smith? "A readable and evenhanded treatment of the complexities of free trade . . . As Rivoli repeatedly makes clear, there is absolutely nothing free about free trade except the slogan." —San Francisco Chronicle

During the 1950s, the T-shirt, rebelliously cultivated by such legends as James Dean and Marlon Brando, became an essential item in every adolescent's wardrobe, and it has remained so ever since. Both democratic and fashionable, this basic yet timeless piece of clothing is an expressive forum coveted by political movements, the art world, and advertising alike. The T-shirt--herald of striking messages, carrier of poignant slogans--has written the history of the modern world. Whether vintage or personalized, the T-shirt truly deserves a genuine biography.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Make it yours. This inspirational guide with DIY attitude has everything you need to know about the world’s great T-shirt: how to cut it, sew it, deconstruct it, reconstruct it, and best of all, transform it. • Features more than 100 projects (plus 200 variations) for customized tees, tank tops, tube tops, T-skirts—even handbags, a patchwork blanket, iPod cozies, leg warmers, and more. • Not a DIY expert? Not to worry. More than one third of the projects are no sew, meaning anyone who can wield a pair of scissors can put a personal stamp on her wardrobe. But the sewing basics are here too: backstitch and whipstitch, gather and ruche, appliqué and drawstrings. • And the mission statement for Generation T: Ask not what your T-shirt can do for you; ask what you can do for your T-shirt. And then Do-It-Yourself!

The authors present 200 photos of the greatest rock T-shirts from three decades. The socio-fashion phenomenon, the creativity, and artistic freedom on display is matched only by the music behind the names.

The Little Book Of T-Shirt Ideas - Proven Formulas And Frameworks To Help You Generate Original Ideas Fast.