The Carbon Code provides a framework to do this, and helps you to become a hero in the fight against climate change.

Swimmers of all ages and abilities will find this illustrated guide a key reference to the art and technique of the sport. Acclaimed Masters Coach Ed Nessel, who holds advanced degrees in biochemistry and physiology, offers valuable insight into the science of swimming, including nutrition, the body’s adaptation to vigorous exercise, the proper balance of training (both in and out of the pool) with rest and recovery, and keys to staying healthy. Plus he covers the fine points of each stroke: freestyle, backstroke, breaststroke, butterfly, and individual medley each get a chapter, and race skills also receive close attention. Detailed line drawings, charts and tables, anecdotes, and a year’s training cycle for competitive swimmers make this a must for anyone headed into the pool.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.

Elite American admissions systems seem shrouded in mystery. Plummeting acceptance rates suggest that even the most stellar academic record no longer suffices to differentiate a candidate from the rest of the applicant pool. The personal essay is an exercise in self-marketing, in underscoring your authentic value-add to a college campus. Without the right frameworks and insights on how to approach this task, many applicants miss the opportunity to convey something profound about themselves. After a decade of studying what works for the world's most selective admissions committees, we've crystalized the elements that distinguish winning essays from those cast upon the dreaded "rejected" pile. Through in-depth analyses of 25 Common Application Essays that have succeeded at Ivy League and "Ivy+" (Stanford, Caltech, UChicago) universities, you'll discover the transformative journey of composing an outstanding college essay that leaves a lasting impression. And beyond the samples, you'll gain actionable tools and concrete exercises in our workbook to compose your very own.

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."—Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."—Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."—Susan Johnson, Chief Marketing Officer, SunTrust Banks

Deliver High-Value, Streamlined Enterprise Applications and Systems with DevOps Enterprise IT has unique needs, capabilities, limitations, and challenges. DevOps is perfectly suited to deliver high-value applications and systems with velocity and agility, enabling innovation and speed while never sacrificing quality. But until now, most DevOps instruction has been focused on start-ups and born-on-the-web companies with an entirely different set of requirements. In The DevOps Adoption Playbook, IBM Distinguished Engineer Sanjeev Sharma shows you exactly how to adopt DevOps in the enterprise based on your organization's business goals, current state of IT maturity, and IT technologies and platforms. Derived from his own experience helping companies in a wide variety of industries to successfully adopt DevOps, it outlines how to get your organization on board, meet the challenges, and move into the fast lane. Like a sports playbook, this guide provides "plays" that can be executed for different scenarios and situations within your company. You will learn to create an individual game plan that factors in specifics of your business and get your team working together with a common goal. The DevOps Adoption Playbook shows you how to: Understand the elements and capabilities of DevOps Respond to the challenges of a multi-speed IT environment Identify the business goals that large enterprises can meet with DevOps Implement DevOps in large-scale enterprise IT environments Achieve high-value innovation and optimization with low cost and risk Exceed business goals with higher product release efficiency Apply DevOps across multiple technologies from mainframe, mobile, containers, microservices, to cloud technologies