Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.

UCLA School of Medicine, Los Angeles Aimed at helping readers improve the accuracy of their survey, Litwin′s book guides in assessing and interpreting the quality of their survey data by thoroughly examining the survey instrument used. The book also explains how to code and pilot test new and established surveys. In addition, it covers such issues as how to measure reliability (e.g., test-retest, alternate-form, internal consistency, inter-observer, and intra-observer reliability), how to measure validity (including content, criterion, and construct validity), how to address cross-cultural issues in survey research, and how to scale and score a survey. "I found this work to be of very high quality with respect to both content and writing. It is commendable in terms of communicating and facilitating understanding of sometimes difficult concepts. It will make an excellent text for my introductory course on survey research and, I imagine, for many similar or related courses in the social sciences or education. All the pedagogical features, including the exercises, are excellent, and the level of writing throughout not only is appropriate for an introductory volume, but also engaging and lively." --Daniel U. Levine, Department of Education, University of Nebraska

Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.

Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.