Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behavior—and how we can protect ourselves from and harness suggestibility in our own lives. Suggestions can make cheap wine taste like Château Margaux, warp our perception of time, and alter our memories—and in an age where disinformation has impacted our personal lives and our politics, the power of suggestion is worth even more attention. In The Suggestible Brain, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture, media, alongside a series of case studies of patients with disorders ranging from Tourette’s Syndrome to false pregnancies, lactose intolerance, and asthma to show exactly how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values. Some questions include: Why do placebos work even when people know they are inactive pills—and why do red pills cause stress whereas blue pills feel calm? Can suggestions effectively treat depression and anxiety? How do people weaponize suggestion in the form of gaslighting and mental abuse? Why are we more likely to believe fake news that already aligns with our political beliefs? How can suggestions help fight racism, hatred, and bigotry? Conversely, how can suggestions backfire and create the opposite effect? Merging Dr. Raz’s experiences as a magician and hypnotist with decades’ worth of his own neuropsychological research, The Suggestible Brain maps the twilight zone where magic and science coalesce, and shows how easily suggestible and manipulable we all are. Readers will walk away with actionable advice on how to harness the science of suggestion to propel change, protect against manipulative misinformation, and better regulate our internal, mental universe. “Professor Amir Raz is a consummate scientist and former professional magician. His scientific research and writing have made substantial contributions to our understanding of hypnosis, placebo effects, and suggestion. His book will amaze and entertain you, while at the same time being firmly rooted in the scientific data. It is a magical book.”--Irving Kirsch, PhD, author of The Emperor’s New Drugs: Exploding the Antidepressant Myth "[This book] could have been titled This is Your Brain on Magic. Told from the twin perspectives of a world-renowned cognitive neuroscientist who happens to be a professional magician, you’ll never again think about what you see, hear, and experience the same way.”—Daniel Levitan, author of This is Your Brain on Music

National Geographic's riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard's research labs to a witch doctor's office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called "China's Hogwarts"). Vance's firsthand dispatches will change the way you think--and feel. Expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our "internal pharmacy"--the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we're learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study.

"Beautifully written, eloquently reasoned…Mr. Buonomano takes us off and running on an edifying scientific journey." —Carol Tavris, Wall Street Journal In Your Brain Is a Time Machine, leading neuroscientist Dean Buonomano embarks on an "immensely engaging" exploration of how time works inside the brain (Barbara Kiser, Nature). The human brain, he argues, is a complex system that not only tells time, but creates it; it constructs our sense of chronological movement and enables "mental time travel"—simulations of future and past events. These functions are essential not only to our daily lives but to the evolution of the human race: without the ability to anticipate the future, mankind would never have crafted tools or invented agriculture. This virtuosic work of popular science will lead you to a revelation as strange as it is true: your brain is, at its core, a time machine.

Previously published in hardcover: New York: Free Press, 2012.

High Price is the harrowing and inspiring memoir of neuroscientist Carl Hart, a man who grew up in one of Miami’s toughest neighborhoods and, determined to make a difference as an adult, tirelessly applies his scientific training to help save real lives. Young Carl didn't see the value of school, studying just enough to keep him on the basketball team. Today, he is a cutting-edge neuroscientist—Columbia University’s first tenured African American professor in the sciences—whose landmark, controversial research is redefining our understanding of addiction. In this provocative and eye-opening memoir, Dr. Carl Hart recalls his journey of self-discovery, how he escaped a life of crime and drugs and avoided becoming one of the crack addicts he now studies. Interweaving past and present, Hart goes beyond the hype as he examines the relationship between drugs and pleasure, choice, and motivation, both in the brain and in society. His findings shed new light on common ideas about race, poverty, and drugs, and explain why current policies are failing.

National Geographic's riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard’s research labs to a witch doctor’s office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called “China’s Hogwarts”). Vance’s firsthand dispatches will change the way you think—and feel. Expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our “internal pharmacy”—the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we're learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study.