In 1953 Margaret Mead and Rhoda Metraux produced The Study of Culture at a Distance, a compilation of research from this period. This work, long unavailable, presents a rich and complex methodology for the study of cultures through literature, film, informant interviews, focus groups, and projective techniques.

In 1953 Margaret Mead and Rhoda Metraux produced The Study of Culture at a Distance, a compilation of research from this period. This work, long unavailable, presents a rich and complex methodology for the study of cultures through literature, film, informant interviews, focus groups, and projective techniques.

This edition contains 27 articles, written by scholars and film makers who are generally acknowledged as the international authorities in the filed. The book covers ethnographic filming and its relations to the cinema and television; applications of filming to anthropological research, the uses of still photography, archives, and videotape; subdisciplinary applications in ethnography, archeology, bio-anthropology, museology and ethnohistory; and overcoming the funding problems of film production.

From an eminent author in the field, The Future of Visual Anthropology develops a new approach to visual anthropology and presents a groundbreaking examination of developments within the field and the way forward for the subdiscipline in the twenty-first century. The explosion of visual media in recent years has generated a wide range of visual and digital technologies which have transformed visual research and analysis. The result is an exciting new interdisciplinary approach of great potential influence for the future of social/cultural anthropology. Sarah Pink argues that this potential can be harnessed by engaging visual anthropology with its wider contexts, including: the increasing use of visual research methods across the social sciences and humanities the growth in popularity of the visual as methodology and object of analysis within mainstream anthropology and applied anthropology the growing interest in 'anthropology of the senses' and media anthropology the development of new visual technologies that allow anthropologists to work in new ways. This book has immense interdisciplinary potential, and is essential reading for students, researchers and practitioners of visual anthropology, media anthropology, visual cultural studies, media studies and sociology.

Few anthropologists today realize the pioneering role Margaret Mead played in the investigation of contemporary cultures. This volume collects and presents a variety of her essays on research methodology relating to contemporary culture. Many of these essays were printed originally in limited circulation journals, research reports and books edited by others. They reflect Mead's continuing commitment to searching out methods for studying and extending the anthropologist's tools of investigation for use in complex societies. Essays on American and European societies, intergenerational relations, architecture and social space, industrialization, and interracial relations are included in this varied and exciting collection.

Although much scholarly and critical attention has been paid to the relationship between rhetoric and environmental issues, media and environmental issues, and politics and environmental issues, no book has yet focused on the relationship between popular culture and environmental issues. This collection of essays provides a rigorous and multifaceted rhetorical and critical perspective on the ways in which the language and imagery of nature is incorporated strategically into various popular culture texts—ranging from greeting cards to advertisements to supermarket tabloids. As a distinguished group of scholars reveals, our notions about the environment and environmentalism are both reflected in and shaped by our popular culture in fascinating ways never previously examined in an academic context. The consumptive vision of nature presented in these texts represents a wholly American view, one promoting leisure and comfort, and nature as the place to experience them. This good life attitude toward the environment often serves to commodify it, to render it little more than space in which to pursue conventional notions of the American dream. As such, the volume represents a bold and striking vision both of popular culture and of popular notions of an environment that can be either protected or just simply consumed.