Examines the history, players, and future of the Tampa Bay Devil Rays baseball team.

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals—and prevail. Together with “boy genius” general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the “devil” from the team’s nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game’s intangibles—that extra 2% that separates a winning organization from a losing one—they were able to deliver to Tampa Bay something that Billy Beane’s “Moneyball” had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life’s passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first.

Hightlights the new major league baseball franchise that began play in Tampa Bay, Florida, in 1998.

Hightlights the new major league baseball franchise that began play in Tampa Bay, Florida, in 1998.

The Happy Heckler is for baseball fans everywhere. It's a hilarious day at the ballpark, seated beside the sport's greatest fan, Rob Szasz, a.k.a. the "Happy Heckler." Szasz provides an insightful view of America's favorite pastime-not just from the stands, but from the unique perspective of a loud, funny, and wildly enthusiastic fan who heckles players on the field towards victory or defeat.

Josh Hamilton was the first player chosen in the first round of the 1999 baseball draft. He was destined to be one of those rare "high-character " superstars. But in 2001, working his way from the minors to the majors, all of the plans for Josh went off the rails in a moment of weakness. What followed was a 4-year nightmare of drugs and alcohol, estrangement from friends and family, and his eventual suspension from baseball. BEYOND BELIEF details the events that led up to the derailment. Josh explains how a young man destined for fame and wealth could allow his life to be taken over by drugs and alcohol. But it is also the memoir of a spiritual journey that breaks through pain and heartbreak and leads to the rebirth of his major-league career. Josh Hamilton makes no excuses and places no blame on anyone other than himself. He takes responsibility for his poor decisions and believes his story can help millions who battle the same demons. "I have been given a platform to tell my story" he says. "I pray every night I am a good messenger."