The first Earth Day is the most famous little-known event in modern American history. Because we still pay ritual homage to the planet every April 22, everyone knows something about Earth Day. Some people may also know that Earth Day 1970 made the environmental movement a major force in American political life. But no one has told the whole story before. The story of the first Earth Day is inspiring: it had a power, a freshness, and a seriousness of purpose that are difficult to imagine today. Earth Day 1970 created an entire green generation. Thousands of Earth Day organizers and participants decided to devote their lives to the environmental cause. Earth Day 1970 helped to build a lasting eco-infrastructure—lobbying organizations, environmental beats at newspapers, environmental-studies programs, ecology sections in bookstores, community ecology centers. In The Genius of Earth Day, the prizewinning historian Adam Rome offers a compelling account of the rise of the environmental movement. Drawing on his experience as a journalist as well as his expertise as a scholar, he explains why the first Earth Day was so powerful, bringing one of the greatest political events of the twentieth century to life.

The story of the grassroots movement in 1970 to start the first Earth Day and the effect on the environment by bi-partisan cooperation in the Congress and Senate.

Gaylord Nelson’s legacy is known and respected throughout the world. He was a founding father of the modern environmental movement and creator of one of the most influential public awareness campaigns ever undertaken on behalf of global environmental stewardship: Earth Day. Nelson died in 2005, but his message in this book is still timely and urgent, delivered with the same eloquence with which he articulated the nation’s environmental ills throughout the decades. He details the planet’s most critical concerns—from species and habitat losses to global climate change and population growth. In outlining strategies for planetary health, Nelson inspires citizens to reassert environmentalism as a national priority. Included in this reprint is a new preface by Gaylord Nelson’s daughter, Tia Nelson.

The essential, cornerstone book of modern environmentalism is now offered in a handsome 40th anniversary edition which features a new Introduction by activist Terry Tempest Williams and a new Afterword by Carson biographer Linda Lear.

On Earth Day 1970 twenty million Americans displayed their commitment to a clean environment. It was called the largest demonstration in human history, and it permanently changed the nation’s political agenda. More than 1 billion people now participate in annual Earth Day activities. The seemingly simple idea—a day set aside to focus on protecting our natural environment—was the brainchild of U.S. Senator Gaylord Nelson of Wisconsin. It accomplished, far beyond his expectations, his lifelong goal of putting the environment onto the nation’s and the world’s political agendas. The life of Nelson, a small-town boy who learned his values and progressive political principles at an early age, is woven through the political history of the twentieth century. Nelson’s story intersects at times with Fighting Bob La Follette, Joe McCarthy, and Bill Proxmire in Wisconsin, and with George McGovern, Lyndon Johnson, Hubert Humphrey, Russell Long, Walter Mondale, John F. Kennedy, and others on the national scene. Winner, Elizabeth A. Steinberg Prize, University of Wisconsin Press

Although Rachel Carson’s Silent Spring (1962) is often cited as the founding text of the U.S. environmental movement, in The Malthusian Moment Thomas Robertson locates the origins of modern American environmentalism in twentieth-century adaptations of Thomas Malthus’s concerns about population growth. For many environmentalists, managing population growth became the key to unlocking the most intractable problems facing Americans after World War II—everything from war and the spread of communism overseas to poverty, race riots, and suburban sprawl at home. Weaving together the international and the domestic in creative new ways, The Malthusian Moment charts the explosion of Malthusian thinking in the United States from World War I to Earth Day 1970, then traces the just-as-surprising decline in concern beginning in the mid-1970s. In addition to offering an unconventional look at World War II and the Cold War through a balanced study of the environmental movement’s most contentious theory, the book sheds new light on some of the big stories of postwar American life: the rise of consumption, the growth of the federal government, urban and suburban problems, the civil rights and women’s movements, the role of scientists in a democracy, new attitudes about sex and sexuality, and the emergence of the “New Right.”

As Austin grew from a college and government town of the 1950s into the sprawling city of 2010, two ideas of Austin as a place came into conflict. Many who promoted the ideology of growth believed Austin would be defined by economic output, money, and wealth. But many others thought Austin was instead defined by its quality of life. Because the natural environment contributed so much to Austin's quality of life, a social movement that wanted to preserve the city's environment became the leading edge of a larger movement that wanted to retain a unique sense of place. The "environmental movement" in Austin became the political and symbolic arm of the more general movement for place. This is a history of the environmental movement in Austin—how it began; what it did; and how it promoted ideas about the relationships between people, cities, and the environment. It is also about a deeper movement to retain a sense of place that is Austin, and how that deeper movement continues to shape the way Austin is built today. The city it helped to create is now on the forefront of national efforts to rethink how we build our cities, reduce global warming, and find ways that humans and the environment can coexist in a big city.