The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.

Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel. This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker. Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.

The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.

Sumptuous official 100th anniversary book. The inside story told for the first time by the grandson of the founder.

Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903.

This addition to the Badger Biographies series tells the story of four young inventors who shared a dream: to create the best motorized bicycle in America. Their turn of the century aspirations took them from a backyard machine shop to a highly successful business empire - and all in the span of just a few years. With grit, determination, and not a little elbow grease, Bill Harley and the Davidson brothers - Arthur, William, and Walter - used their engineering and machine-shop expertise to continually perfect their designs and present the best possible products to the American public. Along the way they made their mark on the racing circuit and introduced safety measures that continue to this day. After their deaths, their sons and daughters continued this legacy, buying back the company after it changed hands and re-establishing Harley-Davidson as the king of the motorcycle world. From the old Knucklehead, Panhead and Shovelhead motors to the Evolution, Revolution and Twin Cam engines that followed, the story of Harley and the Davidsons remains one of the great success stories of the 20th century.