The object of this book, first published in 1928, is a study of the ways in which those who were once called ‘primitives’ conceive of their own individuality. The author inquires into the notions they possess of their life-principle, their soul, and their personality, often encountering that many peoples only had ‘pre-notions’ of such concepts.

A Wall Street Journal Business Book Bestseller "Primitive provides a path forward to unleash your inner entrepreneur."―Barbara Corcoran, Shark Tank Most people are disengaged with their work and feel uninspired, underappreciated and underpaid. The situation could hardly be clearer: in the wake of a catastrophic global health crisis and amid societal upheaval and economic uncertainty, we can longer afford to play by the conventional rulebook to get ahead in our professional lives. What’s the secret to this kind of success in today’s world? Ironically, it’s honoring our ancient instincts and intuition. It’s about sensing danger and pouncing on opportunity -- as our ancestors did tens of thousands of years ago, or in the manner of playful kids full of curiosity and can-do spirit. Primitive is very different from the familiar, cookie-cutter business book. Marco Greenberg, a close advisor to visionary founders of tech unicorns and the heads of some of the nation’s largest organizations, demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead. The good news is that anyone looking to inspire others has a way to apply the primitive mindset, from new college grads to mid-career professionals, from HR directors to CEOs. The key is to go ROAMING ™: be Relentless in pursuing our biggest goals; have the courage to reject group-think and be Oppositional; choose an Agnostic approach rather than overly specialize; adopt a Messianic spirit, so your work becomes not just a job but a true calling; embrace the advantages of being Insecure rather than feign bravado; reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant in following one's passions delivers the ultimate rewards. Primitive captures the keys to breakout success and professional satisfaction.

This newly translated volume of the Collected Works of Marie-Louise von Franz, one of the most renowned authorities on fairytales, presents a systematic and wide-ranging approach. Von Franz amplifies a variety of fairytale motifs to show that the magical realm is alien to the profane and mundane realm of ordinary daily life. She was one of Analytical Psychology’s most original thinkers and here she presents a lucid, concise exploration of the archetypal symbols found in fairytales. Fairytales, like myths, provide a cultural and societal backdrop that helps the human imagination narrate the meaning of life’s events. The remarkable similarities in fairytale motifs across different lands and cultures inspired many scholars to search for the original homeland of fairytales. While peregrinations of fairytale motifs occur, the common root of fairytales is more archetypal than geographic. A striking feature of fairytales is that a sense of space, time, and causality is absent. This situates them in a magical realm, a land of the soul, where the most interesting things happen in the center of places like Heaven, mountains, lakes, and wells. At the age of eighteen, Marie-Louise von Franz was invited to meet Carl Gustav Jung at Bolingen Tower. She immediately recognized that there exist two levels of reality, one outer and the other inner. Within months she had enrolled at the University of Zürich and began attending Jung’s lectures at the E.T.H. (Eidgenösiche Technische Hochshule or the Swiss Federal Institute of Technology). Less than a decade after meeting Jung, von Franz had completed her doctorate in classical philology and begun seeing her first analysands. She was a prolific writer, a dedicated teacher and lecturer, and was possessed of a “far-reaching and often non discriminating Eros that accepted everyone seeking help.” (Alfred Ribi, MD in Fountain of the Love of Wisdom, Chiron, 2006)

Anthropology is a kind of debate between human possibilities—a dialectical movement between the anthropologist as a modern man and the primitive peoples he studies. In Search of the Primitive is a tough-minded book containing chapters ranging from encounters in the field to essays on the nature of law, schizophrenia and civilization, and the evolution of the work of Claude Lévi-Strauss. Above all it is reflective and self-critical, critical of the discipline of anthropology and of the civilization that produced that discipline. Diamond views the anthropologist who refuses to become a searching critic of his own civilizations as not merely irresponsible, but a tool of Western civilization. He rejects the associations which have been made in the ideology of our civilization, consciously or unconsciously, between Western dominance and progress, imperialism and evolution, evolution and progress.