In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. In Smart Selling on the Phone and Online, you’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.

In today’s world, the old tricks and tactics just don’t cut it anymore. Customers are smarterand so should you be. Smart Selling offers a practical roadmap to what truly drives sales success today: understanding your customers on a psychological level and crafting strategies that resonate with their real needs. Packed with practical examples, actionable exercises and immediately implementable strategies, Smart Selling equips you to navigate the complexities of the sales world with confidence. Smart Selling isn’t just a strategy; it’s a mindset. It’s a way of approaching your work that puts the customer first, that prioritizes understanding over persuasion, and that sees every interaction as an opportunity to build trust and create value. This book isn’t just about selling—it’s about selling smarter.

Many lessons in sales (and in life) can only really be understood with the benefit of hindsight - for with hindsight comes a broad and deep perspective along with a greater understanding and acceptance of the strengths and weaknesses of ourselves and of others. Distilled into this compact volume is a collection of sales related insights, lessons, strategies and techniques that have been passed on, acquired, discovered and experientially learned (sometimes painfully) during a 30-year sales career that has taken the author all over the world. Described with a mix of written and visual explanations, hand drawn graphics and illustrations - each piece of advice is presented to aid understanding and to develop a more considered, smarter approach to overcoming many of today's sales-related problems and situations. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. In Smart Selling on the Phone and Online, you’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.

This second edition (third volume of the series), includes dozens of new marketing lessons from successful marketing geniuses in America's best run businesses. The text is laced with humor from an award-winning marketing columnist, trainer and business owner. Chapters include: What marketing is and how to do it, 3 ways to fix failed advertising, 3 easy steps to powerful branding, How to make price a market mechanism, 4 keys to winning market research, 7 cheapest ways to reach your marketing objective, 4 steps to reposition for success... and many more award winning tips, tricks and methods. Today's Librarian called it "a must have for the business section... filled with low-cost marketing training on getting press coverage, branding, pricing, portraying a professional image, and changing with the market." To order, contact Ronna Cohen, Emery Publishing Company, 800 Summer Street, Suite 340, Stamford, CT, 06901. Phone 1-800-243-2410. E-mail: [email protected]. Website: www.salestipwebsite.com. Publisher provided annotation.