Unlock the lost and hidden meanings of the world's ancient and modern signs and symbols. This is the most comprehensive reference book on symbolic objects that you'll ever find.

"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.

“Dozens of examples of successful signage at various places—like public spaces, museums, and businesses—around the globe. . . . Each featured work is accompanied by text written by the firm that authored the signage.”—Step Inside Design A signage system is much more than just a set of symbols. As well as its practical application, it helps to create an identity for a space and can add decorative flair to any built environment. Andreas Uebele draws on his own design experience to explore signage as a point where graphic design and architecture come together. He first describes the basic rules of signage design: signs must be visible but not distracting, informative but not unwieldy, and concise but not confusing. Striking the right balance is crucial. Color, typography, pictograms, and icons are all elements that can be varied and exploited to encapsulate as much information as possible and fit the job’s requirements: the signage for a hospital, an airport, or a conference center may have little in common, and solutions must be tailored to fit the location. The book showcases great examples of signage design worldwide, with an emphasis on the most original approaches. It is an indispensable reference for communications designers and a must for architects, interior designers, and graphic artists.

Unlock the lost and hidden meanings of the world's ancient and modern signs and symbols with the latest in the hugely popular series of 'Element Encyclopedias'. This is the biggest A-Z reference book on symbolic objects you'll ever find.

This wide-ranging compendium traces symbolism to its ancient roots, examining a vast variety of symbolic images.

"From cave paintings in Africa, Asia and Oceania, to the emergence of sophisticated graphic styles in Europe at the turn of the century, these images stimulate curiosity and wonder at the enormous breadth of human creativity."--BOOK JACKET.

This informative and engaging illustrated reference provides the stories behind 1,001 signs and symbols, from ancient hieroglyphs to modern-day political and subculture symbols. What in the world does Ω mean? And what about its meaning might have led my coffee date to tattoo it on his entire forearm? Where did the symbol ∞ originate, and what was its first meaning? How did the ampersand symbol & come about and how was it applied daily in book publishing? And what is the full story behind that staring eye on top of the pyramid on our American dollar bill? This comprehensive guide to signs and symbols explains. Find within: More than 1,000 illustrations An extensive collection of written and cultural symbols, including animals, instruments, stones, shapes, numbers, colors, plants, food, parts of the body, religious and astrological symbols, emojis, and gestures Historical facts culled from a wide variety of sources Learn all about the signs and symbols that surround us and their part in our rich world history.