A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

The legendary Renaissance math duel that ushered in the modern age of algebra The Secret Formula tells the story of two Renaissance mathematicians whose jealousies, intrigues, and contentious debates led to the discovery of a formula for the solution of the cubic equation. Niccolò Tartaglia was a talented and ambitious teacher who possessed a secret formula—the key to unlocking a seemingly unsolvable, two-thousand-year-old mathematical problem. He wrote it down in the form of a poem to prevent other mathematicians from stealing it. Gerolamo Cardano was a physician, gifted scholar, and notorious gambler who would not hesitate to use flattery and even trickery to learn Tartaglia's secret. Set against the backdrop of sixteenth-century Italy, The Secret Formula provides new and compelling insights into the peculiarities of Renaissance mathematics while bringing a turbulent and culturally vibrant age to life. It was an era when mathematicians challenged each other in intellectual duels held outdoors before enthusiastic crowds. Success not only enhanced the winner's reputation, but could result in prize money and professional acclaim. After hearing of Tartaglia's spectacular victory in one such contest in Venice, Cardano invited him to Milan, determined to obtain his secret by whatever means necessary. Cardano's intrigues paid off. In 1545, he was the first to publish a general solution of the cubic equation. Tartaglia, eager to take his revenge by establishing his superiority as the most brilliant mathematician of the age, challenged Cardano to the ultimate mathematical duel. A lively account of genius, betrayal, and all-too-human failings, The Secret Formula reveals the epic rivalry behind one of the fundamental ideas of modern algebra.

Holding doctorates in chemistry, physics and biology, Peter Plichta applies his multifaceted scientific knowledge to the search for a universal building plan and makes a profound discovery. Plichta shows how a mathematical formula based on prime numbers underlies the mystery of the world. By decoding this fundamental numerical code, Plichta answers questions that have baffled mankind for ages and proves that the universe did not arise out of chance.

In a science experiment that goes awry, Herby finds himself shrunk to only 6 inches tall and in a mountain wilderness teeming with wild animals. His only chance for survival lies in his own ingenuity and the skills he learned in Boy Scouts.

Are You Ready to Discover Who You Truly Are? Healthful self-belief is the single greatest determinant of success. But so many of us lack it. In The Secret Formula, Joseph Murphy, author of the groundbreaking classic The Power of Your Subconscious Mind, reveals the hidden key to bolstering your sense of self: realizing the infinite powers of your mind. The simple, persuasive, and epic pieces assembled in this collection provide a spiritual and psychological blueprint—a “secret formula”—to discovering the metaphysical power of your thoughts and your mind’s connection to the highest creative principle of the universe. When you discover this esoteric truth, you will finally know and be able to live out who you really are. This collection, part of a new series called Joseph Murphy’s Golden Lessons, is edited by popular voice of esoteric spirituality Mitch Horowitz. It includes Mitch’s short bio of Murphy and a timeline of the teacher’s life. “Your subconscious is, in large measure, your destiny,” Mitch writes in his introduction. “And your destiny can be shaped.” The methods in The Secret Formulashow you how.

Have you ever taught how successful people achieve, think and behave? Then this book will show you how! The Secret Formula For Success is used by the world's most successful individuals! These 6 Steps will teach how program yourself for success within 24 hours! Here's a sneak peek of what you'll discover: Learn how to achieve success in life in a short period of time A perfect book for busy people who want to achieve more success in their lives Learn how successful people think, act, behave and achieve The secret technique to program your mind for ultimate success and achieve anything you want Discover how can you replicate someone's success and apply it in your own life The Six Steps to build unstoppable momentum that propels you towards your goals. Discover how to align your goals with your life values (This is a crucial step because if you don't align your values with your goals you will never achieve anything, even the best books in the world won't tell you this) Discover how you can effortlessly overcome any obstacle And much more!! By the end of this book, you will be clearer, more focused, and more determined towards your Future! You will become Unstoppable right after you apply the keys to success learned in this book.

Have you ever choked during a performance? Have you ever been told how much talent you have, yet you're not reaching it? Are you self-conscious or doubtful during performances? Does your level of concentration fluctuate wildly? Do you feel overwhelmed at times? We all dream of overcoming our challenges. We dream of the perfect job, achieving new wealth, of living the life we choose in harmony with the people we love. For many of us, the dream stops there. We wonder what leads some extraordinary people to confront and exceed their goals and compete at the highest level, while others run in place, distracted by fears and a sense of intimidation. We seek the insights that will liberate us from anxiety and self-doubt. In this book, Jim Fannin shares a collection of ideas and daily exercises that transform everyday performers into true champions. Using the secrets of Fannin's time-tested S.C.O.R.E. System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E. for Life shows you how to balance and apply these five principles in every arena of life. The result: more moments, days, and years performing and thinking in the state of flow we call the "Zone," and more of the results and success that matter. Every chapter includes reader-friendly tests and exercises, like the "90-Second Rule" (a lesson in discipline) and "The Palm Tree Versus the Oak Tree" (a lesson in adaptability). For more than thirty years, Jim Fannin has coached hundreds of top-performing athletes and business leaders, who testify to what the S.C.O.R.E. System can do. It is a tried and proven blueprint for realizing our extraordinary human potential and overcoming the fears and worries that hold us back. With commitment and consistent use of this success formula, you will blaze new paths to personal and professional achievement.