The SAGE Handbook of Marketing Ethics
Title | The SAGE Handbook of Marketing Ethics PDF eBook |
Author | Lynne Eagle |
Publisher | SAGE |
Pages | 576 |
Release | 2020-10-05 |
Genre | Business & Economics |
ISBN | 1529736781 |
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
The SAGE Handbook of Social Media Marketing
Title | The SAGE Handbook of Social Media Marketing PDF eBook |
Author | Annmarie Hanlon |
Publisher | SAGE |
Pages | 425 |
Release | 2022-06-16 |
Genre | Business & Economics |
ISBN | 1529788439 |
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Social Marketing
Title | The SAGE Handbook of Social Marketing PDF eBook |
Author | Gerard Hastings |
Publisher | SAGE |
Pages | 470 |
Release | 2011-11-15 |
Genre | Business & Economics |
ISBN | 144625447X |
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
The SAGE Handbook of Marketing Ethics
Title | The SAGE Handbook of Marketing Ethics PDF eBook |
Author | Lynne Eagle |
Publisher | SAGE |
Pages | 975 |
Release | 2020-10-05 |
Genre | Business & Economics |
ISBN | 1529738571 |
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
The SAGE Handbook of Marketing Theory
Title | The SAGE Handbook of Marketing Theory PDF eBook |
Author | Pauline Maclaran |
Publisher | SAGE |
Pages | 546 |
Release | 2009-12-04 |
Genre | Business & Economics |
ISBN | 144620698X |
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
The SAGE Handbook of Qualitative Research Ethics
Title | The SAGE Handbook of Qualitative Research Ethics PDF eBook |
Author | Ron Iphofen |
Publisher | SAGE |
Pages | 870 |
Release | 2018-02-05 |
Genre | Social Science |
ISBN | 152644870X |
This handbook is a much-needed and in-depth review of the distinctive set of ethical considerations which accompanies qualitative research. This is particularly crucial given the emergent, dynamic and interactional nature of most qualitative research, which too often allows little time for reflection on the important ethical responsibilities and obligations Contributions from leading international researchers have been carefully organised into six key thematic sections: Part One: Thick Descriptions Of Qualitative Research Ethics Part Two: Qualitative Research Ethics By Technique Part Three: Ethics As Politics Part Four: Qualitative Research Ethics With Vulnerable Groups Part Five: Relational Research Ethics Part Six: Researching Digitally This Handbook is a one-stop resource on qualitative research ethics across the social sciences that draws on the lessons learned and the successful methods for surmounting problems – the tried and true, and the new.
The Handbook of Social Research Ethics
Title | The Handbook of Social Research Ethics PDF eBook |
Author | Donna M. Mertens |
Publisher | SAGE |
Pages | 689 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 1412949181 |
Brings together international scholars across the social and behavioural sciences and education to address those ethical issues that arise in the theory and practice of research within the technologically advancing and culturally complex world in which we live.