This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

This book probes the surface of contemporary economic and social change and reveals how the shift to a knowledge-based economy is redefining firms, empowering individuals, and reshaping the links between learning and work. Using economic, management and knowledge-based theories, it describes the emergence of a new breed of capitalist, one dependent on knowledge rather than physical resources.

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

Neoliberalism and Market Forces in Education provides a wide perspective on the dramatic transformation of education policy in Sweden that has taken place during the last 30 years, with a specific focus on marketization. The marketization of education in Sweden is set in the wider international context of changes in education systems. With contributions from researchers across a wide range of scientific disciplines, the book provides examples of the consequences of market orientation in education in terms of increase in inequality as well as in terms of what the market orientation means for principals, teachers and students. It considers how Sweden has developed one of the most marketized education systems in the world and the possible consequences of such processes, as identified by research. Neoliberalism and Market Forces in Education will be of great interest to educational practitioners, politicians, scholars in the field, and postgraduate and research students in education.

Higher education exposes a key paradox of neoliberalism. The project of neoliberalism was said to be that of rolling back the state to liberate individuals, by replacing government bureaucracy with the free market. Rather than have the market serve individuals however, individuals were to serve the market. The marketisation ‘reforms’ in higher education, which sought to reshape knowledge production, with students investing in human capital and academics producing ‘transferable’ research, to make higher education of use to the economy, has resulted in extensive government bureaucracy and oppressive managerialist bureaucracy which is inefficient and expensive. Neoliberalism has always had authoritarian aspects and these are now coming to bear on universities. The state does not want critical and informed graduate citizens, but a hollowed out public sphere defined by consumption, willing servitude to the market and deference to state power. Attempts to reshape universities with bureaucracy are now accompanied by a culture war, attacking the production of critical knowledge. The authors in this book explore these issues and the possibilities for resistance and progressive change.

As one of the pioneers and leading advocates of neoliberalism, Britain, and in particular England, has radically transformed its higher education system in recent decades. What was once a public good has turned into a market in which universities are required to perform like businesses, with students being increasingly referred to as customers. The Idea of Higher Education and the Student investigates precisely this relation between the changing function of higher education and how we see the student. But instead of offering yet another critique of neoliberalism and marketisation, it widens the view beyond the present.