"Reading The Road to Political Victory is like sitting down and having a conversation with Eric C. Johnson about running your campaign for local political office. Johnson draws on years of experience working and volunteering on campaigns to give some of his best tips to you. Readers will learn about the effective use of social media, communicating with ethnic communities within the neighborhood, and much more. There is even information inside on setting up your campaign budget, and how to effectively leverage being an incumbent in your re-election.This book is a must read for anyone considering running to serve in public office. Before you make your announcement and alert the media, do yourself a favor. Pick up this book and set yourself up for a successful and impactful campaign right from the beginning. Let The Road to Political Victory be your map toward victory on Election Day."...amazon.com

An examination of how some legal issues are losing cases - but that's okay because advances are still possible.

The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.