In this accessible, prescriptive, and widely applicable manual, Google’s first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed. Millions of people around the world are working to introduce new ideas. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others successes will be smaller and more personal, but no less meaningful: A restaurant that becomes a neighborhood favorite, a biography that tells an important story, a local nonprofit that cares for abandoned pets. Simultaneously, other groups are working equally hard to develop new ideas that, when launched, will fail. Some will fail spectacularly and publicly: New Coke, the movie John Carter, the Ford Edsel. Others failures will be smaller and more private, but no less failure: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause too few people care about. Most people believe that their venture will be successful. But the law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. Combining detailed case studies with personal insight drawn from his time at Google, his experience as an entrepreneur and consultant, and his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure: “Make sure you are building The Right It before you build It right,” he advises. In The Right It, he provides lessons on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype). Groundbreaking, entertaining, and highly practical, this essential guide delivers a proven formula for ensuring ideas, products, services, and businesses succeed.

"From Google's first engineering director and current Innovation Agitator Emeritus, Alberto Savoia's The Right It is built around a simple concept--beating the law of market failure when launching any new idea, product, or business"--

The often hilarious and sometimes poignant story behind Dal LaMagna's rise in the beauty industry. By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities—including operating discotheques in drive-in theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk—had landed him $150,000 of debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living pennilessly, LaMagna founded Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with over 40 million customers. A leader for socially responsible companies, Tweezerman became a success by making helping communities and caring for the environment everyday practices, not publicity gimmicks. A responsible capitalist, LaMagna wrote this roller-coaster memoir for entrepreneurs who are struggling and disenchanted with the ever changing economic system Packed with business lessons, financial plans, and practical advice Raising Eyebrows is full of inspiration, conscience, and good ideas for entrepreneurs and would-be entrepreneurs everywhere.

Discover the truth about the Second Amendment, the NRA, and the United States’ centuries-long fight over guns in this first-of-its-kind book for middle grade readers. "A compelling, clear analysis of one of our country’s oldest dilemmas: how to balance gun rights with public safety. It tells the full and true story of the Second Amendment, and points to a way to bring sanity to our gun laws. A remarkable primer for all ages." —Michael Waldman, author of The Second Amendment: A Biography For the majority of the United States’ history, the right to own a gun belonged to a “well regulated militia.” That changed in 2008 with the historic District of Columbia v. Heller case, which ruled that the Second Amendment protected an individual’s right. In the years since, the debate over gun legislation has reached a crescendo. And the issue grows ever relevant to children across America, with an estimated three million exposed to shootings every year. From metal detectors to see-through backpacks to shooting drills, kids face daily reminders of the threat of guns. Hana Bajramovic's Whose Right Is It? The Second Amendment and the Fight Over Guns reveals how a once obscure amendment became the focus of daily heated debate. Filled with historical photos and informative graphics, the book will show young readers how gun legislation has always been a part of American history and how money, power, and systemic racism have long dictated our ability to own guns. A Junior Library Guild Selection "Hana Bajramovic provides readers with a compelling overview on the history of guns in the United States and the changing, conflicting interpretations of the Second Amendment certain to stimulate conversation and thinking on the part of future generations." —Award-winning author Doreen Rappaport

“Kristen Glosserman’s If It’s Not Right, Go Left is an upbeat and approachable lifestyle guide that’s structured around eleven transformative lessons….Her presence fills the pages of the book.” —Foreword Reviews Everyone gets stuck sometimes. Whether it’s a personal loss, an aimless career, or a difficult breakup, many people find themselves unsure where to take their next steps. Kristen Glosserman—goal-setting strategist, life coach, and mother of four—offers wise guidance and direction, using examples culled from her own inspiring life. In light of her own family tragedy and personal struggles, Kristen formulated a plan to regain sight of her goals, now made accessible to readers. She heads each section of If It’s Not Right, Go Left with a life lesson, including: Begin. Focus. Commit. Traditions: Honor Them, Create Them, Keep Them If It’s Not Right, Go Left Live Directionally Each chapter builds on the idea that life will happen no matter what, and it’s up to us to respond accordingly. Readers will be drawn to gorgeous illustrations alongside a wealth of constructive lessons in order to accomplish the lifestyle changes they need. If It’s Not Right, Go Left teaches that connection, communication, and collaboration bring change, and it takes only the actionable guidance offered by Kristen to pivot towards one’s achievable goals. PRAISE FOR IF IT’S NOT RIGHT, GO LEFT: "Kristen is a steady, patient reminder of doing what you can, celebrating the good stuff, and not beating yourself up about what you didn't do. There's always tomorrow." –Rina Stone, Creative Director of InStyle Kristen is the one you go to when you need advice, when you need someone to remind you that no matter what the challenges may be, there’s always a light at the end of the tunnel. “If It’s Not Right, Go Left is a wonderfully natural direction for Kristen—a chance to share her guidance and wisdom with all.” —Gucci Westman, founder of Westman Atelier “Those who find themselves in a rut may appreciate the nudges.” —Publishers Weekly

"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.

Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.