India's first prime minister, Jawaharlal Nehru, left behind a legacy of both great achievements and surprising defeats. Most notably, he failed to resolve the Kashmir dispute with Pakistan and the territorial conflict with China. In the fifty years since Nehru's death, much ink has been spilled trying to understand the decisions behind these puzzling foreign policy missteps. Mahesh Shankar cuts through the surrounding debates about nationalism, idealism, power, and security with a compelling and novel answer: reputation. India's investment in its international image powerfully shaped the state's negotiation and bargaining tactics during this period. The Reputational Imperative proves that reputation is not only a significant driver in these conflicts but also that it's about more than simply looking good on the global stage. Considerations such as India's relative position of strength or weakness and the value of demonstrating resolve or generosity also influenced strategy and foreign policy. Shankar answers longstanding questions about Nehru's territorial negotiations while also providing a deeper understanding of how a state's global image works. The Reputational Imperative highlights the pivotal—yet often overlooked—role reputation can play in a broad global security context.

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

In middle-class Anglo-speaking circles imperatives are considered impolite forms that command another to do something; etiquette manuals recommend avoiding them. The papers in this collection de-construct such lay beliefs. Through the empirical examination of everyday and institutional interaction across a range of languages, they show that imperatives are routinely used for constructing turns that further sociality in interactional situations. Moreover, they show that for understanding the use of an imperatively formatted turn, its specific design (whether it contains, e.g., an overt subject, object, modal particles, or diminutives), and its sequential and temporal positioning in verbal and embodied activities are crucial. The fact that the same type of imperative turn is appropriate under the same circumstances across linguistically diverse cultures suggests that there are common aspects of imperative turn design and common pragmatic dimensions of situations warranting their use. The volume provides new insights into the resources and processes involved when social actors try to get another to do something.

A sweeping and theoretically original analysis of the India-Pakistan rivalry from 1947 to the present. Since their mutual independence in 1947, India and Pakistan have been engaged in a fierce rivalry. Even today, both rivals continue to devote enormous resources to their military competition even as they face other pressing challenges at home and abroad. Why and when do rival states pursue conflict or cooperation? In The Difficult Politics of Peace, Christopher Clary provides a systematic examination of war-making and peace-building in the India-Pakistan rivalry from 1947 to the present. Drawing upon new evidence from recently declassified documents and policymaker interviews, the book traces India and Pakistan's complex history to explain patterns in their enduring rivalry and argues that domestic politics have often overshadowed strategic interests. It shows that Pakistan's dangerous civil-military relationship and India's fractious coalition politics have frequently stymied leaders that attempted to build a more durable peace between the South Asian rivals. In so doing, Clary offers a revised understanding of the causes of war and peace that brings difficult and sometimes dangerous domestic politics to the forefront.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Drawing on a wide body of literature on international rivalries, this comprehensive and theoretically grounded work explains the origins and evolution of the Sino-Indian rivalry. Contrary to popular belief, the authors argue that the Sino-Indian rivalry started almost immediately after the emergence of the two countries in the global arena. They demonstrate how the rivalry has systemic implications for both Asia and the global order, intertwining the positional and spatial dimensions that lie at the heart of the Sino-Indian relationship. Showing how this rivalry has evolved from the late 1940s to the present day, the essays in this collection underscore its significance for global politics and highlight how the asymmetries between India and China have the potential to escalate conflict in the future.