In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

Stephen Rabe's timely book examines President Dwight D. Eisenhower's Latin American policy and assesses the president's actions in light of recent "Eisenhower revisionism." During his first term, Eisenhower paid little attention to Latin America but his objective there was clear: to prevent communism from gaining a foothold. The Eisenhower administration was prepared to cooperate with authoritarian military regimes, but not to fund developmental aid or vigorously promote political democracy. Two events in the second administration convinced Eisenhower that he had underestimated the extent of popular unrest_and thus the potential for Communist inroads: the stoning of Vice-President Richard M. Nixon in Caracas and the radicalization of the Cuban Revolution. He then began to support trade agreements, soft loans, and more strident measures that led to CIA involvement in the Bay of Pigs invasion and plots to assassinate Fidel Castro and Rafael Trujillo. In portraying Eisenhower as a virulent anti-Communist and cold warrior, Rabe challenges the Eisenhower revisionists who view the president as a model of diplomatic restraint.

More than half a century after Eisenhower left office, the history of his presidency is so clouded by myth, partisanship, and outright fraud that most people have little understanding of how Ike's administration worked or what it accomplished. We know—or think we know—that Eisenhower distrusted his vice president, Richard Nixon, and kept him at arm's length; that he did little to advance civil rights; that he sat by as Joseph McCarthy's reckless anticommunist campaign threatened to wreck his administration; and that he planned the disastrous 1961 Bay of Pigs invasion of Cuba. None of this is true. The President and the Apprentice reveals a different Eisenhower, and a different Nixon. Ike trusted and relied on Nixon, sending him on many sensitive overseas missions. Eisenhower, not Truman, desegregated the military. Eisenhower and Nixon, not Lyndon Johnson, pushed the Civil Rights Act of 1957 through the Senate. Eisenhower was determined to bring down McCarthy and did so. Nixon never, contrary to recent accounts, saw a psychotherapist; but while Ike was recovering from his heart attack in 1955, Nixon was overworked, overanxious, overmedicated, and at the limits of his ability to function.

A military analyst delivers a revelatory account of the remarkable, evolving relationship forged between George Marshall and Dwight Eisenhower during World War II and into the Cold War.

How Dwight D. Eisenhower led America through a transformational time—by a DC policy strategist, security expert and his granddaughter. Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, Ike was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, as well as his strong character and his personal discipline, but he also avoided making himself the center of things. He was a man of judgment, and steadying force. He sought national unity, by pursuing a course he called the "Middle Way" that tried to make winners on both sides of any issue. Ike was a strategic, not an operational leader, who relied on a rigorous pursuit of the facts for decision-making. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explains his success as Allied Commander and as President. After making a decision, he made himself accountable for it, recognizing that personal responsibility is the bedrock of sound principles. Susan Eisenhower's How Ike Led shows us not just what a great American did, but why—and what we can learn from him today.

Dwight D. Eisenhower and Richard Nixon had a political and private relationship that lasted nearly twenty years, a tie that survived hurtful slights, tense misunderstandings, and the distance between them in age and temperament. Yet the two men brought out the best and worst in each other, and their association had important consequences for their respective presidencies. In Ike and Dick, Jeffrey Frank rediscovers these two compelling figures with the sensitivity of a novelist and the discipline of a historian. He offers a fresh view of the younger Nixon as a striving tactician, as well as the ever more perplexing person that he became. He portrays Eisenhower, the legendary soldier, as a cold, even vain man with a warm smile whose sound instincts about war and peace far outpaced his understanding of the changes occurring in his own country. Eisenhower and Nixon shared striking characteristics: high intelligence, cunning, and an aversion to confrontation, especially with each other. Ike and Dick, informed by dozens of interviews and deep archival research, traces the path of their relationship in a dangerous world of recurring crises as Nixon’s ambitions grew and Eisenhower was struck by a series of debilitating illnesses. And, as the 1968 election cycle approached and the war in Vietnam roiled the country, it shows why Eisenhower, mortally ill and despite his doubts, supported Nixon’s final attempt to win the White House, a change influenced by a family matter: his grandson David’s courtship of Nixon’s daughter Julie—teenagers in love who understood the political stakes of their union.