How to take those recipes from the kitchen to the printed page Here is a one-stop information source that will be invaluable for anyone who writes, tests, or edits recipes. Based on their hands-on expertise in all three of these areas, the authors have created the most comprehensive writing tool available for food professionals. Readers will learn how to develop their own writing style as they learn about format, syntax, spelling, cooking terminology, recipe-testing-and more. There2s even a chapter on preparing recipes for TV and radio presentations, plus interviews with notable "foodies" on what constitutes a good recipe. Features discussions with Chuck Williams, founder of Williams-Sonoma cookware stores; Ferdinand E. Metz, President of The Culinary Institute of America; and Marlene Sorosky, author of The Dessert Lover2s Cookbook Includes a resources section listing reference books, food promotion organizations, professional associations, and government agencies BARBARA OSTMANN (Union, Missouri) is a food and travel writer for The New York Times regional newspaper group. JANE BAKER (East Lansing, Michigan) is Director of Domestic Marketing for the Cherry Marketing Institute. They are both editors of the Quick & Easy Recipes series.

NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.

The go-to soup-to-nuts guide on how to really make money from food writing, both in print and online With recipe-driven blogs, cookbooks, reviews, and endless foodie websites, food writing is ever in demand. In this award-winning guide, noted journalist and writing instructor Dianne Jacob offers tips and strategies for getting published and other ways to turn your passion into cash, whether it's in print or online. With insider secrets and helpful advice from award-winning writers, agents, and editors, Will Write for Food is still the essential guide to go from starving artist to well-fed writer.

This engaging and approachable (and humorous!) guide to taste and flavor will make you a more skilled and confident home cook How to Taste outlines the underlying principles of taste, and then takes a deep dive into salt, acid, bitter, sweet, fat, umami, bite (heat), aromatics, and texture. You'll find out how temperature impacts your enjoyment of the dishes you make as does color, alcohol, and more. The handbook goes beyond telling home cooks what ingredients go well together or explaining cooking ratios. You'll learn how to adjust a dish that's too salty or too acidic and how to determine when something might be lacking. It also includes recipes and simple kitchen experiments that illustrate the importance of salt in a dish, or identifies whether you're a "supertaster" or not. Each recipe and experiment highlights the chapter's main lesson. How to Taste will ultimately help you feel confident about why and how various components of a dish are used to create balance, harmony, and deliciousness.

Popular science writing has exploded in the past decade, both in print and online. Who better to guide writers striving to succeed in the profession than a group of award-winning independent journalists with a combined total of 225 years of experience? From Thomas Hayden's chapter on the perfect pitch to Emma Maris's advice on book proposals to Mark Schrope's essential information on contracts, the members of SciLance give writers of all experience levels the practical information they need to succeed, as either a staffer or a freelancer. Going beyond craft, The Science Writer's Handbook also tackles issues such as creating productive office space, balancing work and family, and finding lasting career satisfaction. It is the ultimate guide for anyone looking to prosper as a science writer in the new era of publishing.

Modern Potluck is a cookbook and guide for today’s potluckers that delivers Instagram-worthy dishes packed with exciting, bold flavors. These 100 make-ahead recipes are perfect for a crowd and navigate carnivore, gluten-free, dairy-free, vegetarian, and vegan preferences gracefully. With beautiful color photographs and lots of practical information such as how to pack foods to travel, Modern Potluck is the ultimate book for gathering friends and family around an abundant, delicious meal. - Epicurious: Best Cookbooks of 2016 - New York Times: Holiday Cookbook Roundup