If you are serious about buying a home, then this handbook will be your guide as you search for that just right property. Joseph J. Pacelli, who has more than fifty years of experience in the real estate and construction industries, remembers when interest rates were at eighteen percent and no one wanted to buy a home. These days, things are different, and the smart money is looking to buy. With this handbook, youll learn proven ways to avoid being trapped in a bad deal pick the right real estate agent to help you meet your goals deal with challenges during your search and until closing successfully navigate a landscape of erratic interest rates maximize the value of your investment Get the answers you need to serious house hunting and buying issues with a handbook written in plain English. Be more informed and smarter than your peers and equip yourself with THE REAL ESTATE BUYERS AWARENESS PLAN.

For anyone who will ever buy or sell a home, real estate professionals able to face the future, lenders facing shifts in customer sources, & lawmakers targeted by a deceptive legislative campaign. The cover proclaims, "WHAT EVERY BUYER & SELLER SHOULD KNOW BEFORE WORKING WITH OR AGAINST THE PROS." Cover endorsements include the National Association of Exclusive Buyer Agents (NAEBA), a former Attorney General & two nationally respected consumer advocates. Reviewers predict a following among system reformers & educators. It will certainly provide fodder for talk show hosts seeking lively audience participation, for it exposes a market system that has served neither buyers nor sellers well in their most significant financial transactions. It also unmasks a nationwide campaign behind new state laws sabotaging buyer's rights to true agency protection. With all that, it is a positive book, providing a map to a profitable future for consumers & service providers alike. Index. Glossary. TO ORDER: (Item #BNS798) CognaBooks, Dept. FB, P.O. Box 1108, Greenfield, MA 01302. Toll-free: 888-732-3355. Email: [email protected]. Web: http://www.cognabooks.com.

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

Includes proceedings of the association's annual convention.

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Straight-talking advice for new and veteran agents navigating today's real estate market Success as a Real Estate Agent For Dummies helps you create leads, close deals and everything in between. This updated edition covers changes to interest rates, inventory, and the impact of recent class action lawsuits on agent compensations. With tried-and-true tactics and fresh ideas from one of North America's top agents, this book contains all you need to know about the real estate business. Inside, you'll find tips and tricks on selecting a company that works best for you and your goals, marketing yourself and your listings with influence, and communicating effectively with clients. The actionable content in this Dummies guide is your ticket to thriving in a wide market. Gain insider advice on how to flourish as an agent in all real estate markets Understand how real estate is changing, and what those changes mean for you Find, secure, and sell more properties with optimized listings and outreach Get fresh ideas for improving your results in residential and commercial sales For new licensed real estate agents, those switching careers into real estate agenting, or seasoned agents looking to refine their prospecting and selling skills, this book is a valuable source of information and techniques.