The Theory and Practice of Advertising
Title | The Theory and Practice of Advertising PDF eBook |
Author | Walter Dill Scott |
Publisher | |
Pages | 264 |
Release | 1903 |
Genre | Advertising |
ISBN |
The Psychology of Advertising in Theory and Practice
Title | The Psychology of Advertising in Theory and Practice PDF eBook |
Author | Walter Dill Scott |
Publisher | |
Pages | 456 |
Release | 1921 |
Genre | Advertising |
ISBN |
The Psychology of Advertising in Theory and Practice
Title | The Psychology of Advertising in Theory and Practice PDF eBook |
Author | Walter Dill Scott |
Publisher | Forgotten Books |
Pages | 454 |
Release | 2015-06-15 |
Genre | Business & Economics |
ISBN | 9781330073124 |
Excerpt from The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising was written by Walter Dill Scott in 1921. This is a 446 page book, containing 114372 words and 120 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Psychology of Advertising in Theory and Practice
Title | The Psychology of Advertising in Theory and Practice PDF eBook |
Author | Walter Dill Scott |
Publisher | |
Pages | 437 |
Release | 1960 |
Genre | |
ISBN |
The Psychology of Advertising
Title | The Psychology of Advertising PDF eBook |
Author | Walter Dill Scott |
Publisher | |
Pages | 312 |
Release | 1908 |
Genre | Advertising |
ISBN |
The Psychology of Advertising in Theory and Practice
Title | The Psychology of Advertising in Theory and Practice PDF eBook |
Author | Walter Dill Scott |
Publisher | Legare Street Press |
Pages | 0 |
Release | 2023-07-18 |
Genre | |
ISBN | 9781019377208 |
This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Psychology of Advertising
Title | The Psychology of Advertising PDF eBook |
Author | Bob M. Fennis |
Publisher | Psychology Press |
Pages | 451 |
Release | 2015-12-22 |
Genre | Psychology |
ISBN | 1317398955 |
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.