Lizard asks Ananse for food and gets. . .what? A haircut! Now, how is that helpful?

EBOOK: Economics, South African Edition

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: - Introduction - Why audio and why now? - The audio first ecosystem - The audio mindset PART 1: Audiobooks - Types of audiobooks - Writing, adapting and editing your work for audio - Intellectual property considerations for audiobooks - Your options for audiobook publishing and licensing - How to find and work with a professional narrator - Reasons to narrate your own audiobook - Audiobook narration tips - Recording studio options - Audiobook recording, editing, and production - How to self-publish an audiobook - How long does an audiobook take to produce? - How do audiobook readers discover audiobooks? - How to market audiobooks - The money side of audiobooks PART 2: Podcasting - Why podcasting is important for authors - The difference between audiobooks and podcasting - Types of podcasts - How to research and pitch podcasters - How to be a great podcast guest - Should you start your own podcast? - Podcast prerequisites - Intellectual property considerations for podcasting - Podcasting equipment and software - Podcast structure - How to be a great podcast host - Podcast distribution - Show notes and transcripts - Collaboration and freelancers - Podcast workflow and tools - How to launch a podcast - How to market a podcast - Repurpose your content - The money side of podcasting PART 3: Voice Technologies - Overview of voice technologies - Speech to text: dictation - Text to speech - Voice assistants, smart speakers and devices - Artificial Intelligence (AI) and the future of voice

EBOOK: Using Information Technology Complete Edition

Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Ebook: Managerial Economics and Organizational Architecture

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1