This book is a comprehensive study of English and American consumers and consumption before industrialization and mass urbanization. Shammas examines the changes in what rural households bought on the market and what they produced themselves. She charts the incredible growth in what contemporaries called groceries--tobacco, suger, and caffeine drinks--and in semi-durables--lighter textiles, pottery, glassware, and paper products--and discusses the effects of this growth on diet and domestic environment. She also considers the process whereby the new goods got distributed. The sudden proliferation of shops and their relationship to market towns and peddling is also treated in depth. The comparison between England and America is of particular interest because the two were inextricably linked by trade and culture, yet their material situation, including land availability, population density, social structure, and natural resources differed greatly. Current notions about "consumer revolutions" and "consumer societies" are challenged and the author offers an alternative framework for evaluating changes in consumption patterns over time.

The 'Industrial Revolution' was a pivotal point in British history that occurred between the mid-eighteenth and mid-nineteenth centuries and led to far reaching transformations of society. With the advent of revolutionary manufacturing technology productivity boomed. Machines were used to spin and weave cloth, steam engines were used to provide reliable power, and industry was fed by the construction of the first railways, a great network of arteries feeding the factories. Cities grew as people shifted from agriculture to industry and commerce. Hand in hand with the growth of cities came rising levels of pollution and disease. Many people lost their jobs to the new machinery, whilst working conditions in the factories were grim and pay was low. As the middle classes prospered, social unrest ran through the working classes, and the exploitation of workers led to the growth of trade unions and protest movements. In this Very Short Introduction, Robert C. Allen analyzes the key features of the Industrial Revolution in Britain, and the spread of industrialization to other countries. He considers the factors that combined to enable industrialization at this time, including Britain's position as a global commercial empire, and discusses the changes in technology and business organization, and their impact on different social classes and groups. Introducing the 'winners' and the 'losers' of the Industrial Revolution, he looks at how the changes were reflected in evolving government policies, and what contribution these made to the economic transformation. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.

Why did the industrial revolution take place in 18th century Britain and not elsewhere in Europe or Asia? Robert Allen argues that the British industrial revolution was a successful response to the global economy of the 17th and 18th centuries.

This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.