Physical features of ballots vary considerably across the US. This book shows how politicians use ballot design to influence voting.

In November 2000, when the now-infamous "butterfly ballot" confused crucial Florida voters during a hotly contested presidential race, the importance of well-designed ballots to a functioning democracy caught the nation's attention. Recognizing that our entire voting process—from registering to vote to following instructions at the polling place—can be almost as confusing as the Florida ballot, Design for Democracy builds on the lessons of 2000 by presenting innovative steps for redesigning elections in the service of citizens. Handsomely designed itself, this volume showcases adaptable design models that can improve almost every part of the election process by maximizing the clarity and usability of ballots, registration forms, posters and signs, informational brochures and guides, and even administrative materials for poll workers. Design for Democracy also lays out specific guidelines—covering issues of color palette, typography, and image use—that anchor the comprehensive election design system devised by the group of design specialists from whose name the book takes its title. Part of a major AIGA strategic program, this group's prototypes and recommendations have already been used successfully in major Illinois and Oregon elections and, collected here, are likely to spread across the country as more people become aware of the myriad benefits and broad applicability of improved election design. An essential tool for designers and election officials, lawmakers and citizens, Design for Democracy harnesses the power of design to increase voter confidence, promote government transparency, and, perhaps most important, create an informed electorate.

This Is What Democracy Looked Like, the first illustrated history of printed ballot design, illuminates the noble but often flawed process at the heart of our democracy. An exploration and celebration of US ballots from the nineteenth and early twentieth centuries, this visual history reveals unregulated, outlandish, and, at times, absurd designs that reflect the explosive growth and changing face of the voting public. The ballots offer insight into a pivotal time in American history—a period of tectonic shifts in the electoral system—fraught with electoral fraud, disenfranchisement, scams, and skullduggery, as parties printed their own tickets and voters risked their lives going to the polls.

During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.

US federalism grants state legislators the authority to design many aspects of election administration, including ballot features that mediate how citizens understand and engage with the choices available to them when casting their votes. Seemingly innocuous features in the physical design of ballots, such as the option to cast a straight ticket with a single checkmark, can have significant aggregate effects. Drawing on theoretical insights from behavioral economics and extensive data on state ballot laws from 1888 to the present, as well as in-depth case studies, this book shows how strategic politicians use ballot design to influence voting and elections, drawing comparisons across different periods in American history with varying levels of partisanship and contention. Engstrom and Roberts demonstrate the sweeping impact of ballot design on voting, elections, and democratic representation.

Direct democracy is growing in the form of statewide ballot initiatives. This work assesses the health of the intitiative process through the insights of initiative scholars, journalists, and political consultants across America.

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