As democracy encounters difficulties, many citizens are turning to the domain of alternative politics and, in so doing, making considerable use of the new communication technologies. This volume analyses the various factors that shape such participation, and addresses such key topics as civic subjectivity, web intellectuals, and cosmopolitanism.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media, and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet, a global technology, in framing debates on the idea of the nation state, especially India, as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change, particularly by the underprivileged, to go beyond caste, class, gender and other oppressive social structures. A tract for our times, this book will interest scholars and researchers of politics, media studies, popular culture, sociology, international relations as well as the general reader.

Web 2.0 and the Political Mobilization of College Students investigates how college students’ online activities, when politically oriented, can affect their political participatory patterns offline. Kenneth W. Moffett and Laurie L. Rice find that online forms of political participation—like friending or following candidates and groups as well as blogging or tweeting about politics—draw in a broader swathe of young adults than might ordinarily participate. Political scientists have traditionally determined that participatory patterns among the general public hold less sway in shaping civic activity among college students. This book, however, recognizes that young adults’ political participation requires looking at their online activities and the ways in which these help mobilize young adults to participate via other forms. Moffett and Rice discover that engaging in one online participatory form usually begets other forms of civic activity, either online or offline.

The Internet, Politics, and Inequality in Contemporary Brazil: Peripheral Media offers a new understanding of the digital media produced from the favelas, urban occupations, and in the countryside of Brazil, focusing on the discourse of this broad periphery in the late 2010s. After a decade of political stabilization and economic growth, the contemporary periphery has the ability to employ digital media to politicize old demands for social justice and better public services, and to denaturalize inequality overall. The Internet, Politics, and Inequality in Contemporary Brazil presents interviews conducted with producers acting in the cities’ outskirts, in favelas, and in the countryside, showing how a myriad of websites and social media pages can launch specific challenges against hegemonic mass media outlets, the state, and society. A vast body of research reveals producers’ strategies to garner publicity for marginalized neighborhoods and individuals, providing an essential background for scholars of Latin American studies, journalism, and communication.

An investigation of the effect of government online forums on democratic practices in the United States and Europe. The global explosion of online activity is steadily transforming the relationship between government and the public. The first wave of change, “e-government,” enlisted the Internet to improve management and the delivery of services. More recently, “e-democracy” has aimed to enhance democracy itself using digital information and communication technology. One notable example of e-democratic practice is the government-sponsored (or government-authorized) online forum for public input on policymaking. This book investigates these “online consultations” and their effect on democratic practice in the United States and Europe, examining the potential of Internet-enabled policy forums to enrich democratic citizenship. The book first situates the online consultation phenomenon in a conceptual framework that takes into account the contemporary media environment and the flow of political communication; then offers a multifaceted look at the experience of online consultation participants in the United States, the United Kingdom, and France; and finally explores the legal architecture of U.S. and E. U. online consultation. As the contributors make clear, online consultations are not simply dialogues between citizens and government but constitute networked communications involving citizens, government, technicians, civil society organizations, and the media. The topics examined are especially relevant today, in light of the Obama administration's innovations in online citizen involvement.

This book takes an innovative fan studies approach to investigating one of the most pressing issues of contemporary times: polarization. Drawing on three years of observational data from Facebook political discussions, as well as interviews and survey responses from those heavily engaged in online political debate, Barnes argues a fan-like investment in a political perspective initiates and drives polarization. She calls on us to move beyond the traditional Habermasian approach to political discussion, which privileges the rational and deliberative, and instead focus on how we perform the self. How we behave in these online debates is part of a performance, a performance of self, in which an affective investment in a particular political perspective drives a need to contribute, refute and ‘other’ those opposing. Because this performance stems from an emotional basis, judgments and contributions are often not rational or factual, but rather a form of establishing and defending an identity.