The matriarch of one of the country's greatest poultry dynasties naturally creates the ultimate chicken cookbook. From holiday recipes to everyday quick meals, you'd be hard-pressed to come up with a chicken preparation not covered here -- includes side dishes.

Want to know a high stress situation? Try being a food writer and cookbook author, and then marry Frank Perdue. You come home from the honeymoon, everything has been wonderful and then...it's time to Cook the First Meal! Frank wants to eat chicken and you're supposed to be a good cook.

U'll be cooking with all four burners and living a life well-done once you learn Mitzi Perdue's Recipes for Success! You're invited to dish-up a heaping serving of wit and wisdom from the best-selling author and speaker Mitzi Perdue as she treats you to the "secret" recipes and integral ingredients. Mrs. Perdue will show you how Mark went from being penniless to being bankrupt to becoming the man he is today. So get ready to dig in because the soup's on and you're the guest of honor.

ou'll be cooking with all four burners and living a life well-done once you learn Mitzi Perdue's Recipes for Success! You're invited to dish-up a heaping serving of wit and wisdom from the best-selling author and speaker Mitzi Perdue as she treats you to the "secret" recipes and integral ingredients. Mrs. Perdue will show you how Mark went from being penniless to being bankrupt to becoming the man he is today. So get ready to dig in because the soup's on and you're the guest of honor.

800x600 This new case study examines the remarkable vertically integrated supply chain built by Perdue Farms, which supplies 2.7 billion pounds of poultry annually to customers in more than 40 countries. It reviews processes across the entire supply chain, from breeding eggs and hatching chicks through manufacturing processing, packaging, warehousing, and distribution and also addresses Perdue's current strategies, competitors, and challenges. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Author: Ling Li, Old Dominion University.

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!