*WINNER OF BEST SPORTS WRITING AT THE SPORTS BOOK AWARDS 2023* *Out now: Includes brand new material* THE AWARD-WINNING SUNDAY TIMES BESTSELLER 'Neville at his authentic best. [He] is the closest thing to a spokesman there is for English football.' Sunday Times 'Brilliant.' Mail on Sunday 'Gary Neville usually talks a lot of sense, and writes it too . . . Neville's words are timely.' Henry Winter, The Times __________ The beautiful game is under threat. The greed and selfishness of the biggest clubs is harming the sport, with smaller clubs struggling for financial survival and supporters being left behind. It's time to fix football. __________ Football is the people's game. A sport accessible to everyone and enjoyed by millions around the world. But football is broken. Beneath the glamourous sheen of the Premier League, it's a game that's rusting and rotten. The growing influence and wealth of the biggest teams is harming the game, leaving fans out of pocket and smaller clubs clinging to survival. The European Super League, which looked to eradicate competition in favour of guaranteed profits, was just the beginning. This isn't what football is about. Something's got to change. Enough is enough. Gary Neville has had a front-row seat in football for over 30 years, witnessing the sport at every level - as a player, a coach, a pundit and an owner. Most of all, he's a fan. Shocked by the state of the game, Gary looks to find out how we got into this mess, who's responsible, and what we can do about it. The People's Game is Gary's vision for a brighter future. Drawing on interviews with those at the epicentre of the sport's biggest issues - from the role of ownership to the lack of funding in the football league, the rise in racism, ownership models and the future of the women's game - he explains how football has sleepwalked into this mess and offers a new path forward. With stories from his own playing career, as well as insight into some of the biggest footballing decisions in recent history, this is a total look at the game today. This is a passionate, personal and critical account of how football lost its soul, and what we can do to get it back. __________

From star players to rioting fans, The People's Game examines how football shaped the history of communist East Germany.

Sport in East Germany is commonly associated with the systematic doping that helped to make the country an Olympic superpower. Football played little part in this controversial story. Yet, as a hugely popular activity that was deeply entwined in the social fabric, it exerted an influence that few institutions or pursuits could match. The People's Game examines the history of football from the interrelated perspectives of star players, fans, and ordinary citizens who played for fun. Using archival sources and interviews, it reveals football's fluid role in preserving and challenging communist hegemony. By repeatedly emphasising that GDR football was part of an international story, for example, through analysis of the 1974 World Cup finals, Alan McDougall shows how sport transcended the Iron Curtain. Through a study of the mass protests against the Stasi team, BFC, during the 1980s, he reveals football's role in foreshadowing the downfall of communism.

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

This book takes a close look at discrimination in football in order to illuminate our understanding of the interaction between sport and wider society, politics and culture, particularly in terms of the (re)production of identity. It presents insightful and diverse international case studies, including the shadow of fascism in Italian football; fan activism against racism, sexism, and homophobia in US soccer; migrant football clubs in Germany, and the use of football club history in the teaching of antisemitism. Together they demonstrate the damaging societal consequences of unchecked resentment and discrimination in football fan cultures but also the potential for fan activism as a socio-positive force. This is fascinating reading for anybody with an interest in football or fandom, the sociology of sport, cultural studies, or political science.

At the beginning of the twentieth century, soccer was widely accepted as the most popular game in the western world. In the space of a few decades, it had become the best-supported team game in Britain, watched and played by more boys and men than any other sport. Yet here was a game with strong traditional folk roots and a history that stretched back to the late Middle Ages. In the course of the nineteenth century, football was transformed, mainly within the British public schools, to become the codified and disciplined game of urban working men. The passion for the game spread from one town to another, a passion that, though familiar today, was new in the years after 1870. Thereafter, the game rapidly spread to much of the world: to Europe, South America and a host of other societies. This book tells the story of the rise of this remarkable British game and the way it became the game of the masses across the world. In the wealth of literature about football published in recent years, no other book provides so concise and colourful an account as The People's Game.

This text looks at the development of football as a major participatory sport in Japan, Korea and China. It analyses the complex relationship between sport, culture, society and economy in the East.