This book has been a best seller for more than a decade, currently in its 13th edition it is thoroughly updated and revised with current trend in competitive examinations across various domains. The contents are broadly divided into four sections World, Science, India and Current affairs. Each chapter contains more than 100 MCQs with answer keys. A key feature of this book is the 30 page colorful maps, provided with fact files from authentic sources. The maps also include some added information on geography, population, and economy of the entire continent. Designed and developed for both classroom use and self learning, this updated edition is a must-buy for the aspirants who are planning to crack various competitive examinations.

Structured and developed for both class room use and self learning, this updated edition is a must buy for aspirants who are preparing for various competitive examinations. The questions have now been segregated by topic and new questions from 'Previous Years' Question Papers' of key examinations have been added for effective preparation.

Pearson is proud to present the 18th edition of its best-selling title General Knowledge Manual 2020. The book is specifically designed to help Civil Services aspirants to master the General Knowledge section, which is also a key part in many other competitive examinations. The book presents the widest span of topics in a very crisp format for easy understanding and remembrance. Features: -Facts-based approach with features, like Quick Facts, Key Terms, and Concept Links to enable faster learning -Includes Jammu and Kashmir Reorganization Bill, 2019; and making of Two new Union Territories – Jammu and Kashmir and Ladakh -Includes the recent data based on Economic Survey (2018-19) and Union Budget 2019-2020 -Discusses recent developments across Politics, Economy and Indian Constitution -Current Affairs section comes with all recent updates on National and International Affairs, Indian Economy, Sports, Awards and Honours across the world -4000+ Practice Questions arranged topic-wise -1400+ Previous Years’ Questions from Key Examinations, like UPSC, State PSC, Banking, Railways, NDA, CDS and other vacancy-based examinations are included online Table of Contents: Section A: Chapter 1.Physical Geography Chapter 2.World Geography Chapter 3. International Organizations Chapter 4. General Knowledge Section B: Chapter 1. Physics Chapter 2. Chemistry Chapter 3. General Biology(Botany and Zoology) Chapter 4. Human Body Chapter 5. Ecosystem and Biosphere Section C: INDIA Chapter 1. History of India and Freedom Struggle Chapter 2. Constitution of India Chapter 3. Population of India Chapter 4. National Awards, Cultureand Literature Chapter 5. Geography of India Chapter 6. Indian Economy Chapter 7. Communication andTransport Systems Chapter 8. Defense and Security Chapter 9. Science and Technology Chapter 10. National Insignia and Other Facts Section D: Current Affairs

Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

An Updated and Revised Edition of the Most Popular General Knowledge Manual