This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.

Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Ages 9 to 12 years. Explore the Olympic Games with lessons that cover all area of the school curriculum. Students become "Olympic Scouts" who work their way through different tasks. Culminating in a classroom Olympic Games.

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Often seen as the host nation's largest ever logistical undertaking, accommodating the Olympics and its attendant security infrastructure brings seismic changes to both the physical and social geography of its destination. Since 1976, the defence of the spectacle has become the central feature of its planning, one that has assumed even greater prominence following the bombing of the 1996 Atlanta Games and, most importantly, 9/11. Indeed, the quintupled cost of securing the first post-9/11 summer Games in Athens demonstrates the considerable scale and complexity currently implicated in these operations. Such costs are not only fiscal. The Games stimulate a tidal wave of redevelopment ushering in new gentrified urban settings and an associated investment that may or may not soak through to the incumbent community. Given the unusual step of developing London's Olympic Park in the heart of an existing urban milieu and the stated commitments to 'community development' and 'legacy', these constitute particularly acute issues for the 2012 Games. In addition to sealing the Olympic Park from perceived threats, 2012 security operations have also harnessed the administrative criminological staples of community safety and crime reduction to generate an ordered space in the surrounding areas. Of central importance here are the issues of citizenship, engagement and access in urban spaces redeveloped upon the themes of security and commerce. Through analyzing the social and community impact of the 2012 Games and its security operation on East London, this book concludes by considering the key debates as to whether utopian visions of legacy can be sustained given the demands of providing a global securitized event of the magnitude of the modern Olympics.

Britain and the Olympic Games, 1908-1920 focuses upon the presentation and descriptions of identity that are presented through the depictions of the Olympics in the national press. This book breaks Britain down into its four nations and presents the debates that were present within their national press.