As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

The seemingly innocent observation that the activities of organisms bring about changes in environments is so obvious that it seems an unlikely focus for a new line of thinking about evolution. Yet niche construction--as this process of organism-driven environmental modification is known--has hidden complexities. By transforming biotic and abiotic sources of natural selection in external environments, niche construction generates feedback in evolution on a scale hitherto underestimated--and in a manner that transforms the evolutionary dynamic. It also plays a critical role in ecology, supporting ecosystem engineering and influencing the flow of energy and nutrients through ecosystems. Despite this, niche construction has been given short shrift in theoretical biology, in part because it cannot be fully understood within the framework of standard evolutionary theory. Wedding evolution and ecology, this book extends evolutionary theory by formally including niche construction and ecological inheritance as additional evolutionary processes. The authors support their historic move with empirical data, theoretical population genetics, and conceptual models. They also describe new research methods capable of testing the theory. They demonstrate how their theory can resolve long-standing problems in ecology, particularly by advancing the sorely needed synthesis of ecology and evolution, and how it offers an evolutionary basis for the human sciences. Already hailed as a pioneering work by some of the world's most influential biologists, this is a rare, potentially field-changing contribution to the biological sciences.

The Niche Movement: The New Rules for Finding a Career You Love is a book that will serve as a platform to help people in their career exploration in an age of limitless social connection. Too often, college graduates and young professionals either assume their dream job doesn't exist or their resume is not good enough to land it. This book will show them that is simply not the case. On the contrary, the problem lies within the conventional approach to career development. The jobs new graduates might love may be with organizations not represented at college career fairs, posted on online job boards, or out of reach. Their resumes may be great, but in today's digital world, your online presence is paramount. Many new graduates need help crafting and developing their digital reputation. The book curates personal stories from author and entrepreneur Kevin OConnell, outline the new rules to finding the career you love, and includes advice from experts and influencers from around the world who chose not to take the conventional approach. Leading up to the release, the book has garnered press from Buzzfeed, Common Sense Millennial and Money Under 30.

Imagine a world where humanity was not destined to cause harm to the natural world, where win-win scenarios—people and nature thriving together—are possible. No doubt contemporary western society is steeped in the legacy of white supremacy and colonialism, and as a result, many people have come to believe that humanity is fundamentally flawed, that the story of our species is destined to be nasty, brutish, and short. But what if this narrative could be dismantled? In Finding Our Niche, Philip A. Loring does just that. He explores the tragedies of Western society and offers examples and analyses that can guide us in reconciling our damaging settler-colonial histories and tremendous environmental missteps in favor of a more sustainable and just vision for the future. Drawing from numerous cases around the world, from cattle ranchers on the Burren in Ireland, to clam gardeners in British Columbia and protectors of an accidental wetland in northwest Mexico, Loring brings the reader through a difficult journey of reconciliation, a journey that leads to a more optimistic understanding of human nature and the prospects for our future, where people and nature thrive together. Interwoven are Loring’s personal struggles to reconcile his identity as a white settler living and working on stolen Indigenous lands. In a moment when our world is hanging in the balance, Finding Our Niche is a hopeful exploration of humanity’s place in the natural world, one that focuses on how we can heal and reconcile our unique human ecologies to achieve more sustainable and just societies.

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Why do species live where they live? What determines the abundance and diversity of species in a given area? What role do species play in the functioning of entire ecosystems? All of these questions share a single core concept—the ecological niche. Although the niche concept has fallen into disfavor among ecologists in recent years, Jonathan M. Chase and Mathew A. Leibold argue that the niche is an ideal tool with which to unify disparate research and theoretical approaches in contemporary ecology. Chase and Leibold define the niche as including both what an organism needs from its environment and how that organism's activities shape its environment. Drawing on the theory of consumer-resource interactions, as well as its graphical analysis, they develop a framework for understanding niches that is flexible enough to include a variety of small- and large-scale processes, from resource competition, predation, and stress to community structure, biodiversity, and ecosystem function. Chase and Leibold's synthetic approach will interest ecologists from a wide range of subdisciplines.

During the past two decades, there has been a gradual change of emphasis in ecological studies directed at unravelling the complexity of natural communities. Initially, the population approach was used, where interest lay in the way individual populations change and in the identification of factors af fecting these changes. A good understanding of the dynamics of single populations is now emerging, but this has not been a very fruitful approach at the community level. In the natural world, few species can be treated as isolated populations, as most single species are the interacting parts of multispecies systems. This has led to a community approach, involving the study of interrelationships between species within com munities and investigation of the actual organization of natural communities as a whole. The formalization of a number of new concepts and ideas has evolved from this approach, including niche theory, resource allocation, guild structure, limiting similarity, niche width and overlap etc. , which, until fairly recently, have been examined mainly from a theoretical point of view. However, a wealth of field data is gradually being added to the literature, especially from the general areas of island biogeography and resource partitioning amongst closely related species. Community structure embodies patterns of resource allocation and spatial and temporal abundance of species of the community, as well a. '1 community level properties such as trophic levels, succession, nutrient cycling etc.