For nearly a quarter of a century, top sports psychologist James E. Loehr has been training world-class athletes, from Olympic gold medalist speed-skater Dan Jansen to tennis stars Monica Seles and Jim Courier His bestselling book, Mental Toughness Training for Sports, is a classic. In The New Toughness Training for Sports, he offers a toughness program that allows you to play at the very top of your game--every time. You'll learn how to trigger you Ideal Performance State (IPS) on demand and gain the heightened physical, mental, and emotional mind-body toughness so vital to sports.

“10-Minute Toughness is a solid mental training program. In fact I feel it is the best of its kind. . . . [It's] what the title says: ten minutes a day that connects your talents and abilities to the outcome you're seeking. As a retired NFL player looking forward, I can see as many applications for the toughness Jason Selk's program brought out of me in the business world as there were on the football field.” --Jeff Wilkins, Former NFL Pro Bowl Kicker “The mental side of the game is extremely important. 10-Minute Toughness helps the players develop the mental toughness needed for success; it really makes a difference.” --Walt Jocketty, General Manager of the 2006 World Champion St. Louis Cardinals “Jason Selk has spent a tremendous amount of time and energy developing effective mental-training programs and coaches workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts.” --Peter Vidmar, Olympic Gold Medalist Mental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn't going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you'll learn how to master your own mind and psych out your opponents using personalized techniques from one of America's most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.

The bestselling author of Mental Toughness Training for Sports uses a practical step-by-step approach that combines mental and physical conditioning with the latest scientific advances in nutrition to create mind-body synergy that will help readers reinforce their immune systems, build energy levels, and toughen themselves up all around.

From the author of Mental Toughness Training for Sports comes a collection of columns written for World Tennis magazine on playing "the mental game".

This highly praised "BusinessWeek" bestseller shows corporates how to get "revved up by stress", rather than becoming fatigued and anxious because of it.

If you constantly wake up tired and stressed and you feel like life is very hard, this guide will change your mindset and apply it to modern life. This is about knowing what you want and going for it. It’s about being tough and it’s about not...