Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

In this essential exploration of the American heartland, Kayleigh McEnany presents an eye-opening collection of interviews and stories about the powerful grassroots populist movement of frustrated Americans left behind by the government that changed the landscape of political campaigns forever Kayleigh McEnany spent months traveling throughout the United States, conducting interviews with citizens whose powerful and moving stories were forgotten or intentionally ignored by our leaders. Through candid, one-on-one conversations, they discussed their deeply personal stories and the issues that are most important to them, such as illegal immigration, safety from terrorist attacks, and religious freedom. The New American Revolution chronicles both the losses of these grassroots voters, as well as their ultimate victory in November 2016. Kayleigh also includes interviews with key figures within President Trump’s administration—including Ivanka Trump, Secretary Ben Carson, Jared Kushner, and many more—and their experiences on the road leading up to President Trump’s historic win. Kayleigh’s journey takes her from a family cabin in Ohio to the empty factories in Flint, Michigan, from sunny Florida to a Texas BBQ joint—and, of course, ends up at the White House. The collective grievance of the American electorate reveals a deep divide between leaders and citizens. During a time of stark political division, Kayleigh discovers a personal unity and common thread of humanity that binds us nevertheless. Through faith in God and unimaginable strength, these forgotten men and women have overcome, even when their leaders turned their heads. An insightful book about the triumph of this powerful movement, The New American Revolution is a potent testament to the importance of their message.

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

Unlock the full potential of your digital marketing strategy with "Email Marketing Mastery." This comprehensive guide covers everything from building a compliant email list, crafting engaging content, and leveraging automation, to advanced personalization and integration techniques. Learn to analyze metrics, avoid common pitfalls, and stay ahead with future trends like AI and interactive emails. Perfect for businesses of all sizes, this eBook offers actionable insights, real-world case studies, and expert advice to help you achieve email marketing success. Transform your campaigns and boost your ROI with proven strategies and best practices.

Email marketing is a powerful tool in the digital marketing arsenal, offering businesses the ability to reach their target audience directly in their inbox. With the right strategy, email marketing can lead to increased brand awareness, customer loyalty, and significant revenue growth. This book aims to provide a comprehensive guide to mastering email marketing, from understanding its fundamentals to implementing advanced techniques.

Inhaltsangabe:Abstract: This study set out to explore representations of the new economy amongst business professionals in Internet enabled business. Going beyond the new economy- hype , the study was aimed at understanding the ways that business professionals make sense of the contemporary economy. In doing so, a social psychological perspective was taken, allowing multiple realities to emerge. Behavioural economists and economic psychologists conceptualisations of economic life are challenged. They hinge on the presumption that individuals act independently from their social environment and deviate as cognitive misers from a single legitimate economic rationality. By contrast, this study drew on a social constructionist framework. More specifically, it employed social representations theory (Moscovici, 1961/76; Moscovici, 1984), which rehabilitated common sense as a legitimate form of knowledge. The theory of social representations as a theory of knowledge proved as a sensitive and more sophisticated tool to analyse contemporary economy in its manifestations in professionals common sense. It is suggested to view the notion of common sense independently of role constellations. Given this framework, this study took a snapshot of the contemporary representational field of the new economy amongst business professionals. Particularly, the study was focused on exploring the taken-for-granted and beliefs underpinning discourses and symbols. Data from semi-structured interviews and an in-depth analysis of Web-sites highlighted new findings: Business professionals have constructed symbolic meaning centring around the notion of interaction. Economic and social beliefs were not separated: Interaction is the new economy. The new and seemingly unlimited digital connectivity was perceived as a challenge and triggered a symbolic creation of a new space - the faceless space of interaction. Meanings around the faceless space of interaction are constructed in strong contrast to physical proximity and shared experience in communities: the face-to-face space. From numerous interlocking discourses and images a core set of values emerged at the heart of the representational field, deeply embedded in professionals common sense. Representations of new technology, of business professionals skills and roles in the new economy, of space and time were informed by symbolic coping with the challenges posed by the faceless space. This was evident in situative [...]

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.