Sometimes life behind the screen is not as rosy as it seems... For fans of Zoe Foster-Blake and Liane Moriarty, The Mummy Bloggers is the feisty, fast-paced and funny debut novel from Mamamia's Head of Entertainment Holly Wainwright. 'The freshest, funniest new voice in fiction since Liane Moriarty.' Mia Freedman Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online. Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there... When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide. The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters.

The freshest, funniest new voice in fiction since Liane Moriarty.' Mia Freedman Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online. Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there . . . When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide. The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters.

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.

This edited collection examines critical incidents journalists have faced across different media contexts, exploring how journalists and other key actors negotiate various aspects of their work. Ranging from the Rwandan genocide to the News of the World hacking scandal in the UK, this book defines a critical incident as an event that has led journalists to reconsider their routines, roles, and rules. Combining theoretical and practical analysis, the contributors offer a discussion of the key events that journalists cover, such as political turmoil or natural disasters, as well as events that directly involve and affect journalists. Featuring case studies from countries including Australia, Germany, Brazil, Kenya, and the Philippines, the book explores the discourses that critical events have generated, how journalists and other stakeholders have responded to them, and how they have reshaped (or are reshaping) journalistic norms and practices. The book also proposes a roadmap for studying such pivotal moments in journalism. This one-of-a-kind collection is a valuable resource for students and scholars across journalism studies disciplines, from journalism history, to sociology of news, to digital journalism and political communication.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Social media is ubiquitous. From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth. Current figures estimate there are more than 1 billion social media users worldwide with the ability to connect with people who share similar interests, to present themselves as experts on anything and everything no matter their qualifications, and to contribute the types of factual information formerly limited to professional communication outlets such as news agencies. It's this wide-ranging definition of truth that demands evaluation of the myriad ways social media affect society. This volume does just that by collecting insights from leading experts in the communication and philosophy disciplines as they examine a variety of issues related to the value of truth in the realm of social media.

Sometimes life behind the screen is not as rosy as it seems... For fans of Zoe Foster-Blake and Liane Moriarty, The Mummy Bloggers is the feisty, fast-paced and funny debut novel from Mamamia's entertainment editor Holly Wainwright.