The Multimedia Writing Toolkit demonstrates how, by drawing on students’ interest in and familiarity with technology, you can integrate multimedia to maximize the potential of writing instruction. In eight concise chapters, author Sean Ruday identifies and describes simple, common forms of multimedia that upper-elementary and middle school students can use to improve their argument, informational, and narrative writing and critical thinking. You’ll learn how to: Incorporate multimedia into argument, informational, and narrative writing through students’ use of video topic trailers, online discussion boards, webpages, and more. Evaluate students on effective use of multimedia through easy-to-follow rubrics and explicitly articulated learning goals. Understand more fully the key forms of multimedia through user-friendly overviews and explanations; you don’t need to be a "techie" teacher to use these strategies! Overcome possible obstacles to the integration of multimedia in the classroom by learning from the author’s concrete, first-hand examples and instructional recommendations. This book is complete with resources designed to provide you with extra support, including reproducible classroom-appropriate charts and forms, links to key web-based content discussed in the book, and a guide for teachers and administrators interested in using the book for group-based professional development. With The Multimedia Writing Toolkit, you’ll have a clear game plan for encouraging your students to become more engaged, technologically savvy learners. Bonus: Blank templates of the handouts are available as printable eResources on our website (www.routledge.com/9781138200111).

The Multimedia Writing Toolkit demonstrates how, by drawing on students interest in and familiarity with technology, you can integrate multimedia to maximize the potential of writing instruction. In eight concise chapters, author Sean Ruday identifies and describes simple, common forms of multimedia that upper-elementary and middle school students can use to improve their argument, informational, and narrative writing and critical thinking. You ll learn how to: Incorporate multimedia into argument, informational, and narrative writing through students use of video topic trailers, online discussion boards, webpages, and more Evaluate students on effective use of multimedia through easy-to-follow rubrics and explicitly articulated learning goals Understand more fully the key forms of multimedia through user-friendly overviews and explanations; you don t need to be a "techie" teacher to use these strategies! Overcome possible obstacles to the integration of multimedia in the classroom by learning from the author s concrete, first-hand examples and instructional recommendations This book is complete with resources designed to provide you with extra support, including reproducible classroom-appropriate charts and forms, links to key web-based content discussed in the book, and a guide for teachers and administrators interested in using the book for group-based professional development. With" The Multimedia Writing Toolkit, "you ll have" "a clear game plan for encouraging your students to become more engaged, technologically-savvy learners. Bonus: Blank templates of the handouts are available as printable eResources on our website (http: //www.routledge.com/9781138200111)."

In order for students to write effective narratives, they need to read good narratives. In this practical book, you’ll find out how to use mentor texts to make narrative writing instruction more meaningful, authentic, and successful. Author Sean Ruday demonstrates how you can teach elementary and middle school students to analyze the qualities of effective narratives and then help them think of those qualities as tools to improve their own writing. You’ll learn how to: Introduce your students to the key features of a successful narrative, such as engaging the reader, organizing an event sequence, and crafting a strong conclusion. Assess students’ writing by evaluating the specific attributes of an effective narrative. Make narrative writing an interactive, student-driven exercise in which students pursue their own writing projects. Use mentor texts to help students learn the core concepts of narrative writing and apply those skills across the curriculum. Encourage students to incorporate technology and multimedia as they craft their narratives. The book is filled with examples and templates you can bring back to the classroom immediately, as well as an annotated bibliography with mentor text suggestions and links to the Common Core. You’ll also find a study guide that will help you use this book for professional development with colleagues. Bonus: Blank templates of the handouts are available as printable eResources on our website (http://www.routledge.com/9781138924390).

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Interactive Writing is specifically focused on the early phases of writing, and has special relevance to prekindergarten, kindergarten, grade 1 and 2 teachers.

In this book, grammar expert Sean Ruday shows you how to apply the principles of inquiry-based learning to improve your grammar instruction. Grammar often gets relegated to worksheets or rote tasks, but with this volume you’ll find a wealth of strategies and tools for making grammar instruction engaging and meaningful. Designed for middle- and high-school ELA teachers, this book covers all aspects of grammar instruction through an asset-based approach and includes many methods, ideas, and takeaways for instruction. Featuring real-world examples of student work and a sample lesson plan, this is an essential resource for teachers who wish to enliven instruction and teach grammar effectively.

Help your students improve their science understanding and communicate their knowledge more effectively. Writing Science Right shows you the best ways to teach content-area writing so that students can share their learning and discoveries through informal and formal writing assignments and oral presentations. You’ll teach students how to... identify their audience and an appropriate organizational structure for their writing; achieve a readable style by knowing the reader’s background knowledge; build effective sentences and concise paragraphs; prepare and deliver oral presentations that bring content to life; use major science articles, abstracts, and summaries as mentor texts; and more! Throughout the book, you’ll find a wide variety of sample articles and suggested assignments that you can use immediately. In addition, a list of additional teaching texts and resources is available on the Routledge website at www.routledge.com/9781138302679.