The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.

Approaching the topic from a social psychological viewpoint, this book provides a forum for some currently active theorists to provide concise descriptions of their models in a way that addresses four of the most central issues in the field: How does affect influence memory, judgment, information processing, and creativity? Each presentation includes a concise description of the theory's underlying assumptions, an application of these assumptions to the four central issues, and some answers to questions posed by the other theorists. Thus, in one volume, the reader is presented with a single authoritative source for current theories of affect and information processing and is given a chance to "listen in" on a conversation among the theorists in the form of questions and answers related to each theory. Students and researchers alike will benefit from the clarity and brevity of this volume.

The affective connotations of environmental stimuli are evaluated spontaneously and with minimal cognitive processing. The activated evaluations influence subsequent emotional and cognitive processes. Featuring original contributions from leading researchers active in this area, this book reviews and integrates the most recent research and theories on this exciting new topic. Many fundamental issues regarding the nature of and relationship between evaluations, cognition, and emotion are covered. The chapters explore the mechanisms and boundary conditions of automatic evaluative processes, the determinants of valence, indirect measures of individual differences in the evaluation of social stimuli, and the relationship between evaluations and mood, as well as emotion and behavior. Offering a highly integrated and comprehensive coverage of the field, this book is suitable as a core textbook in advanced courses dealing with the role of evaluations in cognition and emotion.

This book offers a comprehensive review and integration of the most recent research and theories on the role of affect in social cognition and features original contributions from leading researchers in the field. The applications of this work to areas such as clinical, organizational, forensic, health, marketing, and advertising psychology receive special emphasis throughout. The book is suitable as a core text in advanced courses on the role of affect in social cognition and behavior or as a reference for those interested in the subject.

Situations that are perceived to be personally important typically evoke intense mood states and emotions; individuals will try to control mood states and emotions, and mood and emotions influence our thoughts and behaviours. Providing the sound knowledge base is a driving factor behind a great deal of the ensuing research and forms the content of many of the chapters of this book. The book covers many aspects of mood in performance settings. Chapters focus on the nature of mood, the validity of mood measures and applied research. Theoretical issues on the nature of mood and a conceptual model of mood-performance relationships in sport is reviewed. Chapters include research on relationships between mood and performance, motivation, coping strategies, personality, eating attitudes, humour, and emotional intelligence. Mood responses to intense exercise, extreme environments, aqua-massage, and interventions to enhance mood are also covered. Each chapter provides recommendations for future research.

This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.

Most of us know about extreme highs or lows. For some people, however, emotional extremes can seriously disrupt our lives, either because they happen too frequently or because the mood swings are intense and accompanied by other symptoms of depression or mania, such as changes in energy and activity levels. This valuable self-help guide teaches tried-and-tested strategies that will help anyone troubled by mood swings to effectively identify and manage their moods, and achieve a more stable and comfortable emotional balance. It includes: - Information on depression and mania - A step-by-step, structured self-help programme and monitoring sheets Overcoming self-help guides use clinically proven techniques to treat long-standing and disabling conditions, both psychological and physical. READING WELL This book is recommended by the national Reading Well scheme for England and Wales, delivered by the Reading Agency and the Society of Chief Librarians with funding from Arts Council England and Wellcome. www.reading-well.org.uk Series Editor: Emeritus professor Peter Cooper