The Monocle Guide to Good Business follows up on the success of The Monocle Guide to Better Living. The book offers multifaceted perspectives on the world of work today and in the future--from compelling business ideas to inspiring company cultures. Ever since the launch of Monocle in 2007 this highly successful global magazine and media brand has championed a clear and new take on the world of work It has encouraged its readers to start their own businesses, do the thing that makes them feel fulfilled (even if it means ditching a comfortable corporate salary), and find places to build their HQ that deliver a good quality of life too. The magazine's belief in making things (and making them well), using your hands, doing an apprenticeship, and keeping things small and tight has linked perfectly with a community of entrepreneurs who are determined to find their own way in the world --and know that this will allow them to run their lives in new and fresh ways. These developments are also expressed in the maker movement, new shared spaces, and unusual business schools. So it was a natural step for the magazine's team to create The Monocle Guide to Good Business. This guide is not your traditional business book, but it does give advice on how to go from clever fledgling idea to success story and introduces people with inspiring stories. The Monocle Guide to Good Business is also a picture-rich journey for anyone who runs a company, wants to run a company, or wishes their boss had some new ideas It will even tell you why you need an office dog. From the best business neighborhoods to the sturdiest desks, this book will have you planning a new career --or at least fixing your office. It's a book that should be thumbed and used. It's a manual and a manifesto, a guide and a good read.

Digital Participation through Social Living Labs connects two largely separate debates: On the one hand, high speed internet access and associated technologies are often heralded as a means to bring about not only connectivity, but also innovation, economic development, new jobs, and regional prosperity. On the other hand, community development research has established that access by itself is necessary but not sufficient to foster digital participation for the broadest possible range of individuals. Edited by leading scholars from the fields of education, youth studies, urban informatics, librarianship, communication technology, and digital media studies, this book is positioned as a link to connect these debates. It brings together an international collection of empirically grounded case studies by researchers and practitioners from diverse backgrounds. They advance knowledge that fosters digital participation by identifying the specific digital needs, issues and practices of different types of communities as they seek to take advantage of access to digital technologies. Collectively, these cases propose new ways for enabling residents to develop their digital confidence and skills both at home and in their local community, particularly through a 'social living labs' approach. The book is organised around key focus areas: digital skills enhancement, youth entrepreneurship, connected learning, community digital storytelling, community-led digital initiatives and policy development. - Highlights that high speed internet is necessary that high speed internet access is necessary but not sufficient to resolve digital divides and foster social inclusion; - Brings together international, empirically grounded case studies to identify digital needs, issues and practices of different communities, and contextualises these with expert comment; - Presents contributions from multiple disciplines, with most chapters incorporating more than one disciplinary background; - Gives insight on the place of the digital in contemporary society; - Illustrates the innovative potential of social living labs to foster digital learning and participation in a variety of community contexts.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.

Packed with examples, this book offers a clear and engaging overview of ethical issues in business. It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism and socialism, making it suitable for the beginning student. It then examines ethical issues in business in three broad areas. The first is the market. Issues explored are what can be sold (the limits of markets) and how it can be sold (ethics in marketing). The second is work. Topics in this area are health and safety, meaningful work, compensation, hiring and firing, privacy, and whistleblowing. The third area is the firm in society. Here readers explore corporate social responsibility, corporate political activity, and the set of ethical challenges that attend international business. Issues are introduced through real-world examples that underscore their importance and make them come alive. Arguments for opposing positions are given fair hearings and students are encouraged to develop and defend their own views. Key Features Introduces each topic with a real-world example, which is referenced regularly in the subsequent argument. Contains a critical evaluation of capitalism and socialism, with a focus on private property, the market system, and the welfare state. Explores the limits of markets and encourages students to ask what should and should not be for sale. Explores the phenomena of corporate political activity and ethical consumerism. Includes initial chapter overviews and – at the end of each chapter – study questions and suggested additional readings.

Knowing workplace etiquette can get a person a raise or promotion--and can keep him or her from getting fired. Oliver tackles the topic in this savvy resource.