Can the conquest of one city change the world? In 1519, two powerful empires - Spain and Mexica (Aztec) - were hungry for expansion in central Mexico. Led by emperor Motecuzoma II, the Mexica people had subdued their native enemies and now controlled a sprawling territory with the great city of Tenochtitlán at the center. Then the Spanish conquistador Hernán Cortés led an attack on the Mexica empire. Although the Spaniards had horses and guns, both unknown in the Americas, the Mexica outnumbered them five hundred to one. The Spaniards had no chance of success without the help of native allies unhappy with Mexica rule. What followed was a desperate war that lasted two years, cost thousands of lives, and left Tenochtitlán in ruins. In 1521 Cortés declared Mexico a colony of New Spain. In so doing, he laid the groundwork for the expansion of European power throughout the Americas and changed the world forever. The Spanish conquest of Mexico is one of world history’s pivotal moments.

Here is an intriguing exploration of the ways in which the history of the Spanish Conquest has been misread and passed down to become popular knowledge of these events. The book offers a fresh account of the activities of the best-known conquistadors and explorers, including Columbus, Cortés, and Pizarro. Using a wide array of sources, historian Matthew Restall highlights seven key myths, uncovering the source of the inaccuracies and exploding the fallacies and misconceptions behind each myth. This vividly written and authoritative book shows, for instance, that native Americans did not take the conquistadors for gods and that small numbers of vastly outnumbered Spaniards did not bring down great empires with stunning rapidity. We discover that Columbus was correctly seen in his lifetime--and for decades after--as a briefly fortunate but unexceptional participant in efforts involving many southern Europeans. It was only much later that Columbus was portrayed as a great man who fought against the ignorance of his age to discover the new world. Another popular misconception--that the Conquistadors worked alone--is shattered by the revelation that vast numbers of black and native allies joined them in a conflict that pitted native Americans against each other. This and other factors, not the supposed superiority of the Spaniards, made conquests possible. The Conquest, Restall shows, was more complex--and more fascinating--than conventional histories have portrayed it. Seven Myths of the Spanish Conquest offers a richer and more nuanced account of a key event in the history of the Americas.

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Hugh Thomas' account of the collapse of Montezuma's great Aztec empire under the onslaughts of Cort's' conquistadors is one of the great historical works of our times. A thrilling and sweeping narrative, it also bristles with moral and political issues. After setting out from Spain - against explicit instructions - in 1519, some 500 conquistadors destroyed their ships and fought their way towards the capital of the greatest empire of the New World. When they finally reached Tenochtitlan, the huge city on lake Texcoco, they were given a courtly welcome by Montezuma, who believed them to be gods. Their later abduction of the emperor, their withdrawl and the final destruction of the city make the Conquest one of the most enthralling and tragic episodes in world history.

For more than one hundred years, the Conquest of the Desert (1878–1885) has marked Argentina’s historical passage between eras, standing at the gateway to the nation’s “Golden Age” of progress, modernity, and—most contentiously—national whiteness and the “invisibilization” of Indigenous peoples. This traditional narrative has deeply influenced the ways in which many Argentines understand their nation’s history, its laws and policies, and its cultural heritage. As such, the Conquest has shaped debates about the role of Indigenous peoples within Argentina in the past and present. The Conquest of the Desert brings together scholars from across disciplines to offer an interdisciplinary examination of the Conquest and its legacies. This collection explores issues of settler colonialism, Indigenous-state relations, genocide, borderlands, and Indigenous cultures and land rights through essays that reexamine one of Argentina’s most important historical periods.

A dramatic rethinking of the encounter between Montezuma and Hernando Cortés that completely overturns what we know about the Spanish conquest of the Americas On November 8, 1519, the Spanish conquistador Hernando Cortés first met Montezuma, the Aztec emperor, at the entrance to the capital city of Tenochtitlan. This introduction—the prelude to the Spanish seizure of Mexico City and to European colonization of the mainland of the Americas—has long been the symbol of Cortés’s bold and brilliant military genius. Montezuma, on the other hand, is remembered as a coward who gave away a vast empire and touched off a wave of colonial invasions across the hemisphere. But is this really what happened? In a departure from traditional tellings, When Montezuma Met Cortés uses “the Meeting”—as Restall dubs their first encounter—as the entry point into a comprehensive reevaluation of both Cortés and Montezuma. Drawing on rare primary sources and overlooked accounts by conquistadors and Aztecs alike, Restall explores Cortés’s and Montezuma’s posthumous reputations, their achievements and failures, and the worlds in which they lived—leading, step by step, to a dramatic inversion of the old story. As Restall takes us through this sweeping, revisionist account of a pivotal moment in modern civilization, he calls into question our view of the history of the Americas, and, indeed, of history itself.

This book is for people who want to understand how the mind works, and how to change it. If we want to grow to our fullest human potential, Easwaran says, we have to train the mind. If we follow his eight-point program, we can begin to choose the way we think and become the kind of person we want to be. Drawing on the teachings of the Buddha, Easwaran's approach is universal and practical, putting our destiny in our own hands. And since it's hard to understand the hidden workings of the mind with the mind, Easwaran selects anecdotes to throw a spotlight on our thinking processes and to point the way to mastering them. For readers who have enjoyed Easwaran's Passage Meditation, Conquest of Mind gives another, intriguing perspective on his eight-point program.