The Dow Jones Industrial Average was the first -- and remains today the best known -- market indicator. Since its creation in 1896, it has been intertwined with the news and events that have shaped millions of Americans' lives. The Market's Measure: An Illustrated History of America Told Through the Dow Jones Industrial Average celebrates the Dow's role in 20th century America.The Market's Measure begins with the story of the Dow's origins, then takes the reader on a journey through time, tracking the average's progress through its 100+ years. Along the way, the reader gains insight into how the Dow works, how it has contributed to American history and culture, and what may be in store for its future as is passes the milestones of 10,000 and beyond. Filled with nostalgia-evoking photographs, charts and drawings, The Market's Measure is designed to have wide appeal, and is sure to catch the eye of those with a special interest in finance or American history.

Trading Triads explains the ‘Triads’ method, a system that enables simple market analysis, flagging accurate turning points as well as precise entry and exit points for trades. The book begins by introducing the reader to the Triads method and how it was developed, as well as explaining how it reflects the fundamental structure of the market. The author goes on to explain the oscillatory nature of markets, their structure and their key elements. The book explains why most indicators give false signals and explains how to avoid them. After exploring fundamental market structure, the book explains the Triads strategy. It covers precise entry and exit points as well as stop placement. Also it explains how to use Triads at the same time as other indicators to trade the markets most successfully – for example, how a simple moving average traded with the help of Triads becomes a powerful trading tool that avoids most false signals. It also shows how to trade an MACD, stochastic or any other indicator/method with the help of Triads. The purpose of these examples is to show how the Triads methodology improves significantly any trading method or trading tool. The book aims to explain to the reader a new trading method which can simplify analysis of the market, and provide a simple and extremely versatile strategy which can sit alongside the trader’s current range of tools to increase precision, and results, in their trading of the markets.

Because most people and their countries seek wealth and power, and because money and credit are the biggest single influence on how wealth and power rise and decline, if one does not seek knowledge of how money works, one cannot understand the biggest driver of politics within and between countries; hence one cannot understand how the world order works. If one doesn’t understand how the world order works, one can’t understand the post-pandemic debt tsunami that’s coming. I believe that the times ahead will be radically different from the times we have experienced so far in our lifetimes. It is indeed quite astonishing that money, ever-present in our lives, is so poorly understood; even by many economic experts themselves. This incomprehension stems from the deliberate efforts of the financial sector to “obscure its activities” in order to maintain its omnipotence. This book seeks to address this “crisis of ignorance” by providing an easily understood and comprehensive understanding of money in the hope of empowering people against finance’s grip over their lives and those of their society. The digital revolution post-pandemic, will lead to a radical departure from the traditional model of monetary exchange. The creation of a Digital Financial Market Infrastructure will underpin the unbundling and re-bundling of the functions of money within society. Although digital money itself is not new to modern economies, digital legal tender (DLT), which exists without any Ledger or Central Bank, will facilitate instantaneous peer-to-peer transfers of value in a way that today is impossible. The importance of digital connectedness, will often supersede the importance of macroeconomic links, and lead to the establishment of “Digital Financial Markets” linking the currency to membership of a particular financial market rather than to a specific country. Capitalism underpins wealth generation and hence the existence of a free digital financial market. This book seeks to transform Money into a digital currency, which supports a more equitable access to capital, and ensure its convertibility into a universal World Currency Unit as digital legal tender. Digital currencies without borders may also cause an upheaval of the international monetary system: countries that are socially or digitally integrated with their neighbours may face digital dollarization, and the prevalence of systemically important platforms could lead to the emergence of digital currency areas that transcend national borders. Digital legal tender, within a multiplicity of currencies, ensures that money as a public good, remains a relevant medium of exchange which achieves payment finality to all transactions. Additionally, the universal supranational-currency, the World Currency Unit is defined to support the global transfer of value between any two people on the planet today, without the need for any treaties, or financial service intermediaries. Universal access to capital which is readily convertible to globally trusted units of account combined with a censorship-resistant means of payment underpins global trade, will improve market access for holders of low per-unit value, producers, and consumers in developing and developed countries. The Vision is a Borderless Global Market, underpinning universal wealth creation, which never closes… This book defines the Universe of Discourse(domain) and hence creates a shared conceptual schema (or language) within which to communicate and deploy a Digital Currency, to achieve universal legal finality to all financial transactions.

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

Motivation and Overview.- Pricing by Change of Measure and Numeraire.- Comparison of Discrete and Continuous Models.- Valuation of Power Options.- Modeling Feedback Effects Using Stochastic Liquidity.- Summary and Outlook.- A. Power Options in Stochastic Volatility Models.- References.- Abbreviations.- List of Symbols.- List of Figures.- List of Tables.- Index

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!