The Marketing Yellow Pages
Title | The Marketing Yellow Pages PDF eBook |
Author | Chris Vogl |
Publisher | iUniverse |
Pages | 260 |
Release | |
Genre | |
ISBN | 059528132X |
Getting the Most from Your Yellow Pages Advertising
Title | Getting the Most from Your Yellow Pages Advertising PDF eBook |
Author | Barry Maher |
Publisher | Barry Maher |
Pages | 299 |
Release | 2006-07-25 |
Genre | Business & Economics |
ISBN | 0978732111 |
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
The yellow pages in marketing and advertising
Title | The yellow pages in marketing and advertising PDF eBook |
Author | American Telephone and Telegraph Company |
Publisher | |
Pages | 50 |
Release | 1970 |
Genre | Advertising, Classified |
ISBN |
The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association
Title | The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association PDF eBook |
Author | American Marketing Association |
Publisher | |
Pages | 496 |
Release | 1994 |
Genre | Direct marketing |
ISBN |
Target Marketing Through the Yellow Pages
Title | Target Marketing Through the Yellow Pages PDF eBook |
Author | Alan D. Fletcher |
Publisher | |
Pages | 35 |
Release | 1991 |
Genre | Advertising |
ISBN |
The 1994 Marketing News
Title | The 1994 Marketing News PDF eBook |
Author | American Marketing Association |
Publisher | |
Pages | 397 |
Release | 1993 |
Genre | Marketing |
ISBN |
The Lawyer's Guide to Effective Yellow Pages Advertising
Title | The Lawyer's Guide to Effective Yellow Pages Advertising PDF eBook |
Author | Kerry Randall |
Publisher | American Bar Association |
Pages | 228 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9781590316214 |
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.