Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.

Getting called a “towel head” inspires high school senior Asha Jamison with a great money-making idea: selling T-shirts promoting the Latte Rebellion, a club that raises awareness of mixed-race students. When their “cause” goes viral, Asha’s life spirals out of control.

The 1728 Musin Rebellion: Politics and Plotting in Eighteenth-Century Korea provides the first comprehensive account in English of the Musin Rebellion, an attempt to overthrow King Yŏngjo (1694–1776; r. 1724–1776), and the largest rebellion of eighteenth-century Korea. The rebellion proved unsuccessful, but during three weeks of fighting the government lost control of over a dozen county seats and the rebels drew popular support from the inhabitants of three southern provinces. The revolt profoundly unsettled the early years of Yŏngjo's reign and had considerable influence on the subsequent course of factionalism. In this keenly reasoned study, Andrew David Jackson investigates the causes, development, suppression, legacy, and significance of the bloody Musin Rebellion. The Musin Rebellion had its roots in the factional conflicts surrounding Yŏngjo's troubled succession to the throne. Jackson analyzes an aspect of the conflict previously neglected by researchers, namely how the rebels managed to create an armed rebellion. He argues that the rebellion should be understood in the context of other attempts on power by factional members that occurred over a hundred-year period leading up to 1728. By exploring the political and military context of the event, the book demonstrates that the Musin Rebellion was not driven by systemic breakdown, regionalism, or ideology, but was a failed attempt by political players to take control of the court. Central to the eruption of violence in 1728 was the intervention of key rebel plotters, several of whom were serving officials with access to state military resources. The book provides an in-depth view of factional politics in the Chosŏn court, and the final section deals with the rebel legacy, bringing to the fore issues about managing, forming, and directing the historical memory of the rebellion.