The Marketing Director's Role in Business Planning and Corporate Governance

The Marketing Director's Role in Business Planning and Corporate Governance
Title The Marketing Director's Role in Business Planning and Corporate Governance PDF eBook
Author Gerald Michaluk
Publisher John Wiley & Sons
Pages 312
Release 2008-07-31
Genre Business & Economics
ISBN 0470986654

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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

Competitive Intelligence, Analysis and Strategy

Competitive Intelligence, Analysis and Strategy
Title Competitive Intelligence, Analysis and Strategy PDF eBook
Author Sheila Wright
Publisher Routledge
Pages 329
Release 2014-07-10
Genre Business & Economics
ISBN 1317980956

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The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Governance and the Market for Corporate Control

Governance and the Market for Corporate Control
Title Governance and the Market for Corporate Control PDF eBook
Author John L. Teall
Publisher Routledge
Pages 285
Release 2014-02-25
Genre Business & Economics
ISBN 1317834704

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Governance and the Market for Corporate Control is a textbook for use on business courses dealing with mergers, acquisitions, governance restructuring and corporate control. Three key features distinguish this book from competing texts. First, following up on recent developments in the corporate arena, it places a heavy emphasis on managerial compensation, incentives and corporate performance. Second, its conciseness allows for flexibility of use. Third, its coverage is broad and examines many topics including: significant discussions of corporate governance power and voting managerial compensation takeovers going private transactions corporate restructuring event study methodology. As well as combining theoretical, empirical, quantitative and practitioner-oriented matter, the material in this key book provides the academic foundation necessary to ensure students’ understanding of important concepts.

The Definitive Business Plan

The Definitive Business Plan
Title The Definitive Business Plan PDF eBook
Author Richard Stutely
Publisher FT Press
Pages 350
Release 2002
Genre Business & Economics
ISBN 9780273659211

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"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.

Business Sustainability, Corporate Governance, and Organizational Ethics

Business Sustainability, Corporate Governance, and Organizational Ethics
Title Business Sustainability, Corporate Governance, and Organizational Ethics PDF eBook
Author Zabihollah Rezaee
Publisher John Wiley & Sons
Pages 971
Release 2019-11-06
Genre Business & Economics
ISBN 1119601460

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A comprehensive framework for understanding the most important issues in global business This is the e-book version of Business Sustainability, Corporate Governance, and Organizational Ethics. In today's business environment, multinational corporations are under pressure from investors, lawmakers, and regulators to improve their corporate governance, business sustainability, and corporate culture. Business sustainability, corporate governance, and organizational ethics are taking center stage in the global business environment. This long-awaited text covers each of these three important areas in detail, guiding readers to a robust understanding with features including chapter summaries, essential terms, discussion questions, and cases for each topic covered.

Modern International Corporate Governance Principles and Models After Global Economic Crisis (Part Ii)

Modern International Corporate Governance Principles and Models After Global Economic Crisis (Part Ii)
Title Modern International Corporate Governance Principles and Models After Global Economic Crisis (Part Ii) PDF eBook
Author Dinh Tran Ngoc Hien
Publisher Partridge Publishing Singapore
Pages 321
Release 2014-04-28
Genre Business & Economics
ISBN 1482896516

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Management is a major function in most of companies and a core subject in most economic and business releveant schools in the world, whereas corporate governance is on the way to become one of foundation subjects in management field in many schools in the world, as well as one of core functions at the head quarters in many public, private, non profit, global and local companies and banks. The book aims to provide top management team, board, business consultant, officer and relevant shareholders in both public and private companies, profit and non-profit firms, academic, social firms and businesses with updated knowledge of corporate governance system after financial crisis. With limited and solid contents and three (3) sessions covering some American, European, Asian and African regions, it also tries to support academic people, including but not limited to, professors and university students, esp. last year undergraduates, Master/MBA students or researchers, and administrative staff from low to upper-intermediate levels with around-the-world corporate governance systems and practical matters through cases studies and comparative analysis. Additionally, it aims to put questions on the table of international organization and people who is responsible for making policies for a sound code of corporate governance.

Time Horizons and Technology Investments

Time Horizons and Technology Investments
Title Time Horizons and Technology Investments PDF eBook
Author National Academy of Engineering
Publisher National Academies Press
Pages 119
Release 1992-02-01
Genre Political Science
ISBN 0309046475

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It is frequently argued that U.S. corporations have shorter time horizons for planning and investment than their Japanese and German competitors. This argument, though widely accepted in studies of U.S. competitiveness, has rarely been examined in depth. Time Horizons and Technology Investments explores the evidence that some U.S. corporations consistently select projects biased toward short-term return and addresses factors influencing the time-related preferences of U.S. corporate managers in selecting projects for investment. It makes recommendations to policymakers and managers about policies to mitigate negative external influences and about strategies to remove internal biases toward noncompetitive decisions.