The Magnetic Allure Which Attracts New Clients And Makes Existing Ones Loyal Fans

How Great Organizations Engage and Win the Customers Again and Again With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition. Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that make you, the customer want to be engaged in the relationship . . . again, and again?" Discover the elements that make Disney, Apple Computer, Trader Joe's, Starbucks, Victoria Secret, Starbucks, Dyson, and Harley-Davidson magnetic to customers. Discover what these, and other businesses, do to become magnetic with customers. * Lower marketing costs with customers who want to tell others about your organization. * Improve your Leadership skills. * Watch morale skyrocket as your stakeholders discover your customers having fun. * Add personal skills that will make you more warm, persuasive, a considerable presence, and a charismatic personality. In addition, you will find skills and behaviors that can be used by you and your employees for a more powerful presence, personality warmth, and personal charisma. Business Charisma will help you sell more, increase the value of your business, improve your profitability, make your leadership team more effective and a host of other benefits. Read this book to get your own magical influence. Build a mystique that engages customers with your own "fairy dust" of influence.

It began well - an experiment in techniques to teach high-risk children - poor, minority, children - the life-strategies that will allow them to succeed in life. And not just succeed, but overcome the odds and become wildly successful. They chose as their model a man who had done it all - Alexander Marcus; a black man who raised himself up from poverty to become one of the wealthiest, most powerful men in America. The imprinting is effective. The children are focused, driven. They are inventive, intelligent, and love learning. But there is a mysterious darkness to them - a ruthlessness that is surprising. Renny Sand first met the children as a journalist covering the sensational trial of a preschool operator. There were terrible charges of sex abuse, but the thing that stayed with Renny was the strange poise and power of a group of eight year old children. That, and the face of the mother of one of them, Vivian Emory. Now the children are thirteen years old, and one of them has been killed in a mysterious hit-and-run accident. Renny Sands sees the possibility of big story, a human interest story, a story that might jump-start his flagging career. He'll do a follow-up on the preschool scandal; and he might get a chance to restart his love life as well - Vivian Emory has divorced her husband in the five years since he met her. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

What if charisma could be taught? The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone. Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn’t mean transforming your fundamental personality. It’s about adopting a series of specific practices that fit in with the personality you already have. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.

The author of Giants of Enterprise examines the evolving role of business leaders in the 21st century—with essential lessons from today’s trailblazers. In The Emergence of Charismatic Business Leadership, Harvard Business School Emeritus professor Richard S. Tedlow reveals how a handful of individuals have transformed modern-day leadership, making charisma essential to the role. He looks at leaders like Oprah Winfrey, Elon Musk, and Steve Jobs: three pioneers who found success by innovating their management style and using their charisma to champion their vision. Through Tedlow’s in-depth accounts of modern business history, we see how former outsiders attain power and influence, and how charismatic leadership enables the creation of revolutionary products like the battery electric vehicle and the smart phone. But Tedlow also considers the careers of people who used their charisma to mislead, such as Jeff Skilling of Enron and Elizabeth Holmes of Theranos. In this thorough examination, Tedlow shows how charisma, when combined with genuine character, can get you far.

Exploring magic as a creative necessity in contemporary business, this book clarifies the differences between magic as an organizational resource and magic as fakery, pretence and manipulation. Using this lens, it highlights insights into the relationship between anthropology and business, and organizational studies.