One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.

The 1958 Baltimore Colts were one of the greatest teams ever in professional football. Owned by the controversial Carroll Rosenbloom and led by head coach Weeb Ewbank and six future Hall of Fame players--Johnny Unitas, Raymond Berry, Lenny Moore, Jim Parker, Art Donovan and Gino Marchetti--they won the NFL title that season, defeating the New York Giants in the first sudden death championship game in NFL history. The Colts laid the foundation for the ultra-popular spectacle football would become with the American public. They were a talented group of players. Many had been rejected or underappreciated at various points in their careers though they were loved and respected by the blue collar fans of Baltimore. This book tells the complete story of the '58 Colts and the city's love affair with the team.

One of hockeyÕs most colourful characters, from hockeyÕs most colourful era, tells all Gilles Gratton was not a typical pro hockey player. He refused to don his equipment and man his net if the planets were not properly aligned. He skated naked at practice. He created one of hockeyÕs most famous goalie masks based on his astrological sign. He fought with coaches and management, speaking his mind to his detriment. Sex, drugs, and rock ÕnÕ roll ruled his life, not stopping pucks. Truthfully? He never really wanted to be an NHL goaltender; he wanted to be Tibetan monk. And so, he quit hockey to seek enlightenment. Now, in his autobiography, Gratton teams up with author Greg Oliver to tell his wild and at times, yes, loony story: from his early days in Montreal, where his brother Norm Gratton became an NHL player, too; through his stints with the OHAÕs Oshawa Generals, the Ottawa Nationals and Toronto Toros of the rogue WHA, and the St. Louis Blues and New York Rangers in the NHL.

John White Hughes Bassett is an extraordinary figure in Canadian public life, a man who's been at the centre of politics, sports, the media and business for over forty years. True to his style, John Bassett doesn't approve of an independent journalist who's neither a bosom friend nor an implacable foe writing his story. But his public career belongs not only to him but also to the many Torontonians and Canadians whose lives have been touched by his astonishingly diverse activities as a politician, publisher, businessman and sportsman. Based on more than 200 interviews with friends, family, business asociates, critics and enemies, Bassett is a remarkably thorough portrait of a distinguished Canadian publisher, broadcaster and businessman.

"The Goal" was only one moment of many that made up a hockey career that lasted twenty years -- and a life that has gone far beyond. Paul grew up in the small town of Lucknow, Ontario, and played hockey from a young age. He started his professional career with the Detroit Red Wings in 1962, where he played with future Hall of Famers Gordie Howe, Alex Delvecchio, and Ted Lindsay. He was traded to the Toronto Maple Leafs at the end of the decade, and it was there that his career took off, culminating with an invitation to the Summit Series. In the years following, the most famous hockey player in Canada left the NHL for the rebel WHA, playing with the Birmingham Bulls in the United States. It was in Birmingham that Paul developed and deepened his spirituality -- a quest that had begun in Toronto and would define his life after hockey. He founded The Leadership Group, where he serves as a mentor to other men trying to maintain a spiritual life in and out of sports. In The Goal of My Life, Henderson shares a story that cannot be defined by one goal, but by the many goals that he has set for himself throughout his life, both in hockey and beyond.