The Law Firm Associate's Guide to Personal Marketing and Selling Skills
Title | The Law Firm Associate's Guide to Personal Marketing and Selling Skills PDF eBook |
Author | Catherine Alman MacDonagh |
Publisher | American Bar Association |
Pages | 150 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9781590318300 |
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
The Law Firm Associate's Guide to Personal Marketing and Selling Skills
Title | The Law Firm Associate's Guide to Personal Marketing and Selling Skills PDF eBook |
Author | Catherine Alman MacDonagh |
Publisher | American Bar Association |
Pages | 66 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9781590318331 |
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
The Law Firm Associate's Guide to Connecting with Your Colleagues
Title | The Law Firm Associate's Guide to Connecting with Your Colleagues PDF eBook |
Author | Barbara Black Miller |
Publisher | American Bar Association |
Pages | 140 |
Release | 2009 |
Genre | Law |
ISBN | 9781604424867 |
This second volume in the law firms associate's series will help lawyers learn how to effectively work together with their colleagues to achieve high levels of productivity and success in the law office. While work relationships can be challenging, this guide shows lawyers how to communicate and maintain positive work relationships.
Selling in Your Comfort Zone
Title | Selling in Your Comfort Zone PDF eBook |
Author | Robert N. Kohn |
Publisher | American Bar Association |
Pages | 226 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 9781604426069 |
This book will help anyone overcome their discomfort with selling. It will help the reader achieve a fundamental shift in attitude and behavior. This guide proves that selling can be done effectively and comfortably, by motivating the reader to take action and identify strategies and tasks that they are comfortable doing.
The 2009 Solo and Small Firm Legal Technology Guide
Title | The 2009 Solo and Small Firm Legal Technology Guide PDF eBook |
Author | Sharon D. Nelson |
Publisher | American Bar Association |
Pages | 236 |
Release | 2009 |
Genre | Law |
ISBN | 9781604423211 |
The 2008 Solo and Small Firm Legal Technology Guide
Title | The 2008 Solo and Small Firm Legal Technology Guide PDF eBook |
Author | Sharon D. Nelson |
Publisher | American Bar Association |
Pages | 176 |
Release | 2008 |
Genre | Corporate legal departments |
ISBN | 9781590319703 |
Selling and Communication Skills for Lawyers
Title | Selling and Communication Skills for Lawyers PDF eBook |
Author | Joey Asher |
Publisher | ALM Publishing |
Pages | 308 |
Release | 2005 |
Genre | Law |
ISBN | 9781588521231 |
Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.