This book helps employers to interview and select the right candidate for any position.

The first novel-writing guide from the best-selling Save the Cat! story-structure series, which reveals the 15 essential plot points needed to make any novel a success. Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story--from the opening image to the finale--this book lays out the Ten Story Genres (Monster in the House; Whydunit; Dude with a Problem) alongside quirky, original insights (Save the Cat; Shard of Glass) to help novelists craft a plot that will captivate--and a novel that will sell.

Discover your true talents by using a proven personality system and then match your personality to your career

The author of The 2-Hour Job Search shows you how to land your dream job, from writing the perfect resume and cover letter to nailing any interview and negotiating your offer Steve Dalton’s 2-Hour Job Search simplified the process of finding work by utilizing technology, and now The Job Closer helps you seal the deal by applying his time-saving techniques to the surrounding steps. As a career consultant, Dalton has found that job seekers routinely overinvest in trivial aspects of the employment hunt while underestimating the important ones. In this guide, you’ll learn how to avoid wasted effort and excel in all areas by using tools such as: • The FIT Model, which helps job seekers nail the answer to “Tell me about yourself” using principles from the world of screenwriting • The RAC Model, perfect for writing efficient cover letters and answering “Why this company or job?” in an interview • The CAR Matrix, designed to help you craft compelling interview stories and deploy them in the most powerful way • The Prenegotiation Call, which takes the awkwardness out of asking for more and turns your negotiator from an adversary into a partner • And many more . . . The Job Closer will leave you with more time for networking, making meaningful connections, and showcasing your unique talents, so your odds of success in landing the perfect job improve exponentially

Everybody needs a role model! Discover the true stories of superheroes, rebels, world leaders, action heroes, sports legends, and many more daring dudes, all of whom played their part to make their mark, make a contribution, and make the world a better place. From Abraham Lincoln to Sitting Bull, Stephen Hawking to Galileo, these cool guys had the boldness, bravery, and brains to meet the challenges of their day. With a fun design, engaging text, and high-quality photographs, this is ultimate hero guide and keepsake for 21st century kids.

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association