Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

The Interviewer’s Book is a practical, short guide to help anyone who has to carry out job interviews, such as managers, supervisors, team leaders and others. It is designed to help them develop their interviewing skills and ensure they make good selection decisions. The Interviewer’s Book: Provides a step-by-step guide to the interviewing process for employers and interviewers, from advertising a job position to hiring the chosen candidateIs clearly structured, with the aims and central ideas of each topic set out at the start of each chapterContains real-life examples and tips from professional interviewersFocuses on how to make the interviewing process as successful as possible, with an emphasis on how best to structure an interviewIs short and to-the-point, recognising that employers and managers have a multitude of other things to do as well as hire staff.

The Smart Interviewer In 20 years of specializing in interviews, management psychologist Brad Smart has successfully interviewed more than 4,000 candidates for selection or promotion, trained over 3,000 hiring managers in how to interview, and counseled thousands on how to manage their careers. The Smart Interviewer is a culmination of this vast experience. In it, Smart shares with you the secrets to successful interviewing. Written in a most readable style and featuring humorous cartoons, this book will immediately help you improve your interviewing effectiveness. You'll learn: * How to build excellent rapport * How to apply the TORC Technique for motivating the interviewee to be totally candid and reveal negatives * How to conduct productive reference calls * How to correctly interpret an interviewee's responses * How to prepare for an interview, how much time to take during an interview, how to focus your questions in ways that will reveal whether the interviewee meets your organization's needs or not--plus the latest hiring legalities you should be aware of The Smart Interviewer will help you avoid costly mishires and mispromotions and give you strategies and tools to hire productive, high-caliber employees that meet your company's needs.

A collection of interviews with: Karl Marx - Theodore Roosevelt - Rudyard Kipling - Christabel Pankhurst - Sigmund Freud - Adolf Hitler - Benito Mussolini - Joseph Stalin - Mahatma Gandhi - Marilyn Monroe - Mao Tse-tung - Margaret Thatcher - Arthur Miller - John F. Kennedy - John Lennon - Pablo Picasso - Sigmund Freud - Tolstoy - Ibsen - Oscar Wilde.

Interviewing is a primer for the digital age yet one embracing age-old lessons that make clear the crucial importance of successful interviewing techniques for productive civic engagement.

Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten languages, he infuses his interviews with innovation, allowing them to flow freely and organically. Alain Elkann Interviews will provide an unprecedented window into the minds of some of the most well-known and -respected figures of the last twenty-five years.

Google is the best company to work for right now. However, it hires less than 0.25% of job applicants. This book will guide you on how to land a job at Google. This book is written by an insider who has helped many candidates land jobs at Google. This guide goes behind the scene to reveal how exactly recruiting works inside Google and how hiring decisions are made. Combined with our coaching experiences of helping many applicants to land offers at Google, we'll provide you a comprehensive framework to navigate the entire interview process at Google.