Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

The Interview is a gripping locked-room thriller from C. M. Ewan, the acclaimed author of A Window Breaks and the half-a-million-copy bestseller Safe House. It's 5 p.m. on a Friday. You have been called to an interview for your dream job. In a stunning office thirteen floors above the city below, you are all alone with the man interviewing you. Everyone else has gone home for the weekend. The interview gets more and more disturbing. You're feeling scared. Your only way out is to answer a seemingly impossible question. If you can't . . . what happens next? What authors are saying . . . 'C.M. Ewan never once drops the pace in this heart-pounding rollercoaster of a thriller that had me up all night' - Clare Mackintosh, author of Hostage 'A brilliant hook, a breakneck game of cat and mouse, and twists galore' - Tim Weaver, author of The Shadow at the Door 'A fast-paced twisty read that races along like an action movie' - Sarah Pinborough, author of Insomnia 'I can't stop thinking about The Interview. I loved it' - Sarah Hilary, author of Fragile 'I couldn't put The Interview down. Totally brilliant' - B A Paris, author of The Therapist 'A terrifying, heart-stopping ride' - Sharon Bolton, author of The Split 'So tense and twisty. An absolute nail-biter of a novel!' - Gilly Macmillan, author of The Long Weekend What readers are saying . . . 'Oh boy did I enjoy this book! The definition of a keep you up all night, read in one sitting thriller' 'I read this beauty in a day, had so much else to do but just couldn't put it down' 'Wow, this book blew me away! I was hooked immediately and found the concept, both exciting and highly original' 'YOU GUYS! If you haven't read this book, DO IT NOW!'

This guide is for anyone who's ready to get serious about the job search, in any economy. Start by approaching your search with a professional mind-set.

The UK’s bestselling guide to successful interviews is back, with a new editionupdated with expanded content on planning for interviews and tailoring your interview to a specific role. This is the definitive, bestselling guide to planning, preparing and performing in interviews to maximise your chances of landing the job you want. The guidance in this book has been tried, tested and honed to perfection. The unique content includes a chapter on avoiding the most common interview mistakes, and important information on how to handle and benefit from the post-interview period. Written by the CEO of the UK’s leading CV consultancy service, James Innes, the book is supported by exclusive online tools and bonus content including sample interview questions, templates and best-practice scenarios.

Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!

If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the jobnone of which are your qualifications and, unfortunately, you can only control one of them. iNTERVIEW INTERVENTION creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employers ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles. It guides job-seekers through the entire interview process to ensure they get hired. It teaches interviewers to extract the most relevant information to make sound hiring decisions. iNTERVIEW INTERVENTION will become your indispensable guide to: ? Create self-awareness to ensure you understand the job you want beforenot afterthe fact. ? Conduct research to surface critical employer information. ? Share compelling stories that include the six key qualities that make them believable and memorable. ? Respond successfully to the fourteen most effective interview questions. ? Sell yourself and gather intelligence through effective question asking. ? Close the interview to ensure the interviewer wants to hire you.

Take the fear out of your interview and never be stuck for the right answer to even the toughest questions with The Interview Question and Answer Book. The job market is fierce, competition has never been greater and it’s vital that you can grab every opportunity for competitive advantage and stay one step ahead. Interviewers are looking for people who really stand out, and here's your chance to be different from the rest. Written by one of the UK’s leading careers experts and bestselling author of The Interview Book, this definitive guide to questions and answers encourages every job-hunter to think on your feet and express your individuality whilst supplying ideal responses to interview questions so that you’re seen as the ideal candidate for the job.