This volume explores the concept of the honest merchant, taking a broad perspective and covering a wide range of aspects. It looks at the different types of “honest merchant” conceptions originating from different cultures and literary traditions. The book covers Japanese, Islamic, Scandinavian, Russian, German, Spanish, as well as other aspects, and studies different disciplinary backgrounds of the honest merchant, such as philosophical, economic, neuroethical, sociological and literary ones. The concept of the honest merchant has a long tradition in business ethics. In the Hanseatic League and in medieval Italy, the ideal of the honest businessman was taught since the late Middle Ages. It originated during a time when travelling merchants were often regarded with a sceptical eye. The honest merchants of their time however held clear principles in their business and took responsibility for their community. In later times, the religious notions of the concept lost their pivotal place to reason and morality. This book goes beyond the tradition of discussing business ethics in association with concepts from the Hanseatic League and medieval Italy, and puts the central concept of business ethics in a much greater perspective.

In light of East Asia's current economic success, it has become increasingly clear that Confucian social thought, long assumed in Western scholarship to be a major stumbling block to economic development, can, under the proper circumstances, have exactly the opposite effect. Lufrano's study is the most sustained and sophisticated of recent reevaluations of Confucianism's role in the rapid commercial development in the late Ming to mid-Qing period. It will be of great interest and value to scholars in the growing field of Chinese business history and should be welcomed by those interested in the Confucian roots of Pacific Rim business practice.

What impact did the cultural origins and religious backgrounds of the merchants in the early modern period have on their business activities? How did these people manage to integrate themselves into the foreign societies within which they lived and worked? In this book Jorun Poettering examines the circumstances of the merchants who traded between Hamburg and Portugal in the seventeenth century. Her study offers new insights into the history of migration and intercultural encounter as world became more interconnected.

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.