Shortlisted for the Edward Stanford Travel Writing Awards In The Hidden Ways, Alistair Moffat traverses the lost paths of Scotland. Down Roman roads tramped by armies, warpaths and pilgrim routes, drove roads and rail roads, turnpikes and sea roads, he traces the arteries through which our nation's lifeblood has flowed in a bid to understand how our history has left its mark upon our landscape. Moffat's travels along the hidden ways reveal not only the searing beauty and magic of the Scottish landscape, but open up a different sort of history, a new way of understanding our past by walking in the footsteps of our ancestors. In retracing the forgotten paths, he charts a powerful, surprising and moving history of Scotland through the unremembered lives who have moved through it.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

"Whitefield-Madrano ... examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty actually affects us day to day. Through ... research and interviews with dozens of women across all walks of life, she reveals surprising findings, like that wearing makeup can actually relax you, that you can convince people you're better looking just by tweaking your personality, and the ways beauty can be a powerful tool of connection among women"--Amazon.com.

"When he brought Maggie Christensen and fencing buddy, Ian Silverstein, home to Hardwood, N.D., for spring break, Torrie Thorsen anticipated nothing more than a carefree vacation, He never expected that werewolves would drag his mother and his girlfriend screaming from the house in the dead of night - or that he and his father, Thorian, would end up joining them as hostages on a secret trail into an inconceivable world." "For the Thorsen destiny lies where the family's history began - in a place of legend called Tir Na Nog, where Thor thundered and Odin still walks. It is here where the blade of Thorian del Thorian once loyally served the House of the Sky - until the able swordsman transgressed...and was forced to flee through the Hidden Ways to seek refuge in Earth." "Prisoners of the House of Flame in the city of Falias - pawns in a treacherous intrigue that threatens to bring war to the Middle Dominion - there is no turning back now for the two Thorians, father and son. But an unlikely champion approaches from the reality they have abandoned - a displaced young hero who travels in the company of Gods. For it is Ian Silverstein who must raise his sword to save his captive friends - and prevent the fiery coming of Ragnarok, the End of All Days."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Fairacres Publications 134 Yes, if one could only leave the hand of God to do its work, one would reach the most eminent perfection. All souls would reach it, for it is offered to all.’ These words of Jean-Pierre de Caussade (1675-1751) sum up his message of abandonment to God’s care in the simplest and most immediate experiences of life. Everything can be abandoned and entrusted, and everything gained, by the person who meets the love of God with an answering child-like trust and surrender. The simplicity and wholeness of de Caussade’s hidden way of love are revealed in his own words.