The Herd

The Herd
Title The Herd PDF eBook
Author Andrea Bartz
Publisher Ballantine Books
Pages 370
Release 2020-03-24
Genre Fiction
ISBN 1984826379

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Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.

Herd

Herd
Title Herd PDF eBook
Author Mark Earls
Publisher John Wiley & Sons
Pages 438
Release 2009-08-07
Genre Business & Economics
ISBN 0470685484

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"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

The Herd

The Herd
Title The Herd PDF eBook
Author Johan Anderberg
Publisher
Pages
Release 2022-03-29
Genre
ISBN 9781922310934

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In the spring of 2020, as a new and deadly virus rapidly spread across the globe, the world shut down. But a small country in Northern Europe remained open. The Swedish COVID-19 strategy has been alternately lauded and held up as a cautionary tale by international governments and journalists alike -- with all eyes on what has been dubbed 'The Swedish Experiment'. But what made Sweden take such a deviating path? In The Herd, journalist Johan Anderberg narrates the improbable story of a nation that took a startlingly different approach to fighting the greatest global pandemic in over one hundred years. First, it was no restrictions. Then, it was no face masks. While the rest of the world looked on with incredulity, condemnation, admiration, or even envy, Sweden stood alone. But The Herdis more than just a look at the evolution of the Swedish COVID-19 strategy. With ease, Anderberg guides the reader through the history of epidemiology, R0-rates, inoculation, and international organisations and strategies. He also presents a colourful cast of characters and the ticking-clock decisions they were faced with on a daily basis. Weaving past and present with effortless buoyancy, Anderberg has written an everyman's guide to everything you want to know about the pandemic that reads like a thriller.

The Lost Night

The Lost Night
Title The Lost Night PDF eBook
Author Andrea Bartz
Publisher Ballantine Books
Pages 354
Release 2019-02-26
Genre Fiction
ISBN 0525574735

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What really happened the night Edie died? Years later, her best friend Lindsay will learn how unprepared she is for the truth in this “impressive debut” (People) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BuzzFeed • Glamour • Real Simple • Marie Claire • Library Journal • Booklist • CrimeReads In 2009, Edie had New York’s social world in her thrall. Mercurial and beguiling, she was the shining star of a group of recent graduates living in a Brooklyn loft and treating New York like their playground. When Edie’s body was found near a suicide note at the end of a long, drunken night, no one could believe it. Grief, shock, and resentment scattered the group and brought the era to an abrupt end. A decade later, Lindsay has come a long way from the drug-addled world of Calhoun Lofts. She has devoted best friends, a cozy apartment, and a thriving career as a magazine’s head fact-checker. But when a chance reunion leads Lindsay to discover an unsettling video from that hazy night, she starts to wonder if Edie was actually murdered—and, worse, if she herself was involved. As she rifles through those months in 2009—combing through case files, old technology, and her fractured memories—Lindsay is forced to confront the demons of her own violent history to bring the truth to light.

The Herd

The Herd
Title The Herd PDF eBook
Author Emily Edwards
Publisher Random House
Pages 288
Release 2022-02-03
Genre Fiction
ISBN 1473592097

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THE NUMBER ONE BESTSELLER STYLIST MAGAZINE'S 'FICTION BOOKS YOU CAN'T MISS IN 2022' COSMOPOLITAN'S 'BEST BOOKS OF 2022' WOMAN & HOME 'BEST BOOKS OF 2022' 'It is hard to imagine a more timely novel. A fascinating exploration of all sides of a particularly knotty, politicized issue.' Jodi Picoult 'A knock-out twist' Gillian McAllister 'Will have book clubs across the country in hot debate! Brilliant.' Clare Mackintosh **** Two best friends Elizabeth and Bryony are polar opposites but their unexpected friendship has always worked. They're the best of friends, and godmothers to each other's daughters - because they both trust that the safety of their children is their top priority. One little secret Little do they know that they differ radically over one very important issue. And when Bryony, afraid of being judged, tells what is supposed to be a harmless white lie before a child's birthday party, the consequences are more catastrophic than either of them could ever have imagined. Every parent's worst nightmare . . . **** 'Compelling and nuanced. A hugely impressive page-turner' Ashley Audrain 'Really beautifully written, compassionately told and incredibly thought provoking. A truly immersive telling of both sides of a story' Susan Lewis 'Insightful, compassionate and nuanced. The Herd is so good.' Louise O'Neill 'A genuine rollercoaster that asks big moral questions with beautifully drawn characters.' Sharon Horgan, co-creator of CATASTROPHE Here's what early readers are saying about The Herd: 'A timely and dramatic novel showing both sides of an ongoing debate. Loved this read!' ***** 'Such a genuine tale with such high stakes emotion and sensitivity' ***** 'A fantastic, thought-provoking and gripping book which would make a cracking book club read' ***** 'A complex, layered, wholly character-driven look at a complicated and controversial subject' *****

Thinning the Herd

Thinning the Herd
Title Thinning the Herd PDF eBook
Author Cynthia Ceilán
Publisher Rowman & Littlefield
Pages 322
Release 2007-11
Genre
ISBN 1599216914

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Dark humor about those who have removed themselves from the gene pool. An original and irreverent compendium of accidental deaths caused by astonishing stupidity, embarrassing irony and/or really bad luck, in the tradition of The Darwin Awards.

You Herd Me!

You Herd Me!
Title You Herd Me! PDF eBook
Author Colin Cowherd
Publisher Crown
Pages 306
Release 2014-09-09
Genre Sports & Recreation
ISBN 0804138133

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There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.